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Marketing Meeting


Kevin Nicholas

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An excellent meeting with 15 hardy souls braving the freezing temperatures! The next meeting will be on Thursday 8th January 2015.

 

There were many ideas how to increase awareness in the local and wider area and some smart ideas how to entice new and old supporters to the mount and to expand our presence on social media with the use of Youtube etc. and rather than spell out some of the ideas on an open forum all I will say is it looks very positive

 

What we need next are as many people to attend on the 8th so we can formally organise a committee to get some of the ideas up and running into action for the start of the season.

Touch Rugby W(h)inger and part-time Super Hero (Thursday mornings by appointment) :superman:

 

 

 

 

 

 

 

BATLEY BULLDOGS RLFC :bb:

 

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An excellent meeting with 15 hardy souls braving the freezing temperatures! The next meeting will be on Thursday 8th January 2015.

 

 

 

There were many ideas how to increase awareness in the local and wider area and some smart ideas how to entice new and old supporters to the mount and to expand our presence on social media with the use of Youtube etc. and rather than spell out some of the ideas on an open forum all I will say is it looks very positive

 

 

 

What we need next are as many people to attend on the 8th so we can formally organise a committee to get some of the ideas up and running into action for the start of the season.

 

 

 

15 is a really good turn out for this kind of initial meeting, at this time of year. Well done all!

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An excellent meeting with 15 hardy souls braving the freezing temperatures! The next meeting will be on Thursday 8th January 2015.

There were many ideas how to increase awareness in the local and wider area and some smart ideas how to entice new and old supporters to the mount and to expand our presence on social media with the use of Youtube etc. and rather than spell out some of the ideas on an open forum all I will say is it looks very positive

What we need next are as many people to attend on the 8th so we can formally organise a committee to get some of the ideas up and running into action for the start of the season.

I'd love to say I'll definitely make it but week days are a nightmare for me :-(

SIGNATURE

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Glad all went well. The missus dragged us to leeds to hand some homeless types my old clothes and a greggs sausage roll!

'Shaw cross juniors, Birkenshaw, Mirfield, Heckmondwike Panthers, Stainland Stags and then the Heavy woolen donkeys... WARDY, STOZZA, GT, KARL OR KEAR MUST OF DROPPED A DIGIT FROM MY MOBILE NUMBER! :clapping:

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We were delighted with turnout at marketing meeting with a few more also saying they are interested in helping but could not make the meeting. So very positive again about next season. We know marketing has been our weaklink since we took over. As a Board we have no skills in this area , no real budget & no manpower to implement things but may be able to start improving. The success of 2014 was Rons Breakfast Club & the Pink weekend but in 2015 it could be our Charity & a Marketing initiative led by a team of passionate supporters.With everything that we have done over last 2 months & new era along with these things the Board have been given a big boost and hopefully a new lease of life so only time will tell but we will try our best to kick on this season and by the way team not too bad either!!!

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  • 3 weeks later...

The new fans marketing team had their second meeting last Thursday which was again well attended. With loads of excellent ideas being thrown around it was decided that things needed formalising a little, when a chairman was called for all eyes turned to me! Chris Terry lifelong fan, no marketing expertise but im willing to have a go!There is no committee as such and of cause everyone is welcome to join us and help in any way possible, many hands make light work! If you struggle to make the meetings but would like to be involved PM me your email address and I'll add you to our mailing group.

We have decided to focus our efforts on the first League game of the season at home to Workington. Last years game, again in Feb attracted 559 hardy souls, if we can increase this to 560 we will be pleased, we all all in for the long haul and are fully aware that any increase in support is likely to be steady but we'll stick at it and see where we get. The basics so far are outlined below.

  • Design a match day promotional flyer/poster to be distributed to local pubs/clubs/shops/anywhere we can! we have decided to include outposts such as Birstall,Birkenshaw,Gomersal,Drighlington in the hope of reaching new supporters.

  • We have earmarked the three Saturdays leading up to match day to get out and about with Battler. Its looking like a visit to Tesco Batley, Aldi Batley and J27 Retail park. 2 members of the Marketing team (or volunteers from here!) will escort Batler and the club have given us the go ahead to give out some offers for the game, particularly aimed at new families, along with a prize draw for tickets to the game.

  • Our aim, whatever marketing we do, is to collect details of the existing/prospective fans, email addresses etc. to allow some direct marketing in the future. Also to get an idea of where the majority of our fans come from, demographics etc. to allow us to concentrate our efforts for maximum reward.

  • We have one member who has land overlooking the Railtrack outside Batley station. We are to build an 'A frame' advertising trailer which will advertise the upcoming matches and will be visible to rail passengers throughout the week then will be driven around town on a Saturday morning.

  • The club have already set out to improve the Website and have a new chap on board who will be working solely on the social media updates for the club and we will look to Re-tweet, Like and share as much as possible to try and create a Buzz around the club for the coming season.

  • Our main aim is to bring in new fans but we are also hoping to work on what sports marketing types call 'Fan Engagement'. We will use the Video link on the website for mid week interviews with Players/coaching staff hopefully something light-hearted and an insight to the personalities of the players at the club.

  • We are looking for prominent sites around the area for advertising boards/banners and may look to swap advertising space, with companies having a perimeter board at the ground in exchange for a Bulldogs board on their property. (if you know anywhere good let us know!)

  • There were lots of other good suggestions at both meetings but we don't want to bite off more than we can chew at this stage. Kevin, Iro, and Paul Hull have been in attendance at both meetings and were very supportive of our ideas and hopefully we will make a difference for them.

  • Any new members will be most welcome, and if you have ideas get them on here and we will raise them at the next meeting and give feedback.

Cheers Chris Terry

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Glad all went well. The missus dragged us to leeds to hand some homeless types my old clothes and a greggs sausage roll!

Hope Piggy was grateful. ;)

Censorship ends in logical completeness when nobody is allowed to read any books except the books that nobody reads.

 

George Bernard Shaw.

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Great ideas and ardent fans taking their club into their own hands with a view to promoting it can only be a positive and satisfying process.

Missed meeting kids bedtime routine/ work commitment.

Chris pm'ed you

'Shaw cross juniors, Birkenshaw, Mirfield, Heckmondwike Panthers, Stainland Stags and then the Heavy woolen donkeys... WARDY, STOZZA, GT, KARL OR KEAR MUST OF DROPPED A DIGIT FROM MY MOBILE NUMBER! :clapping:

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Well one one and all, particularly to ChrisT for grasping the nettle/metal. From acorns and alll that, keep it up . I've already downloaded the poster and it will be going up in Londis Littletown/Liversedge shortly, Barry the owner helps BISSA in various ways so it keeps the link /momentum going.

Onwards and Upwards people ( power).

ColinB.



 

WHERE DO YOU WANT ME TO SWIPE THIS?

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