Tommygilf Posted January 24, 2017 Share Posted January 24, 2017 Surprise! RFL have just unveiled a new logo. I dont know anyone who knew it was coming but It looks rather nice. Link to comment Share on other sites More sharing options...
Tommygilf Posted January 24, 2017 Author Share Posted January 24, 2017 Take a look at @rlworld's Tweet: https://twitter.com/rlworld/status/823855295017402370?s=09 Link to comment Share on other sites More sharing options...
Hornetto Posted January 24, 2017 Share Posted January 24, 2017 Not sure it's an improvement on the old one. Link to comment Share on other sites More sharing options...
Blind side johnny Posted January 24, 2017 Share Posted January 24, 2017 When I was in business one maxim was always to keep a close eye on companies that had a fish tank in the foyer, a flagpole outside the main building or launched a new logo unexpectedly. All of these were regarded as indicators of trouble around the corner. Sport, amongst other things, is a dream-world offering escape from harsh reality and the disturbing prospect of change. Link to comment Share on other sites More sharing options...
GeordieSaint Posted January 24, 2017 Share Posted January 24, 2017 Was there really a requirement for this considering they are making people redundant? Link to comment Share on other sites More sharing options...
donny donny Posted January 24, 2017 Share Posted January 24, 2017 Theres a video introducing the new logo here; http://www.rugby-league.com/article/39231/new-look-for-the-rugby-football-league The England logo has also been changed and now features 3 lions. Link to comment Share on other sites More sharing options...
Adeybull Posted January 24, 2017 Share Posted January 24, 2017 51 minutes ago, Blind side johnny said: When I was in business one maxim was always to keep a close eye on companies that had a fish tank in the foyer, a flagpole outside the main building or launched a new logo unexpectedly. All of these were regarded as indicators of trouble around the corner. It was the fountain in the foyer that was always the dead giveaway for me, along with the fish tank. (Seriously!) That and the company helicopter. The whole problem with the world is that fools and fanatics are always so certain of themselves, and wise people so full of doubts. Bury your memories; bury your friends. Leave it alone for a year or two. Till the stories grow hazy, and the legends come true. Then do it again - some things never end. Link to comment Share on other sites More sharing options...
Scubby Posted January 24, 2017 Share Posted January 24, 2017 This may be Draper putting his stamp on things as he arrives. Think he did pretty much the same at Warrington. Link to comment Share on other sites More sharing options...
Odsal Outlaw Posted January 24, 2017 Share Posted January 24, 2017 I was just going to post a topic on the same thing. I'm not against a rebrand in principle although I thought we'd stared to get a consistent look and feel with the likes of the below example from Masters, assume they will all now be upgraded. Im not a massive fan of the new RFL logo, but it's inoffensive enough to do the job and I like the story behind it, I noticed it on the ref shirt for the Toronto game. But the England logo ..... oh no. I'm sure they spent a fortune with design agencies on the last one and it was average at best, but after 10 years of developing brand recognition they change it - and let's be honest - it's sh*t. We haven't even got any games to use it in for the next 9 months. Nottingham Outlaws Rugby League Harry Jepson Winners 2008 RLC Midlands Premier Champions 2006 & 2008 East Midlands Challenge Cup Winners 2005, 2006, 2007 & 2008 Rotterdam International 9's Cup Winners 2005 RLC North Midlands Champions 2003 & 2004 Link to comment Share on other sites More sharing options...
Wilber Posted January 24, 2017 Share Posted January 24, 2017 England having 3 lions on a badge is not new the Puma kit of 1995 had a similar one, it changed after to the last one just going out Link to comment Share on other sites More sharing options...
EastLondonMike Posted January 24, 2017 Share Posted January 24, 2017 The new logo isn't too bad. And will work better than previous efforts. Think the type could have been worked into a better looking lock-up, but a minor critique. The England one on the other doesn't look an improvement at all, which is a bit sad, as the previous logo was decent. Newham Dockers - Champions 2013. Rugby League For East London. 100% Cockney Rugby League!Twitter: @NewhamDockersRL - Get following! www.newhamdockers.co.uk Link to comment Share on other sites More sharing options...
Hornetto Posted January 24, 2017 Share Posted January 24, 2017 As you say, just got used to the England logo and now this new one, which is... er... Link to comment Share on other sites More sharing options...
C H Calthrop Posted January 24, 2017 Share Posted January 24, 2017 1 hour ago, Blind side johnny said: When I was in business one maxim was always to keep a close eye on companies that had a fish tank in the foyer, a flagpole outside the main building or launched a new logo unexpectedly. All of these were regarded as indicators of trouble around the corner. That's absolutely true and any signposts that listed their other sites. Link to comment Share on other sites More sharing options...
deluded pom? Posted January 24, 2017 Share Posted January 24, 2017 I quite like the new England logo. Link to comment Share on other sites More sharing options...
PREPOSTEROUS Posted January 24, 2017 Share Posted January 24, 2017 The new England logo is good. Much better than the predecessor which looked like a badge on fake cheap England football shirt you can buy from tat shops abroad. Still given the games challenges I find it surprising a new logo was at the forefront of the board's agenda. Link to comment Share on other sites More sharing options...
Shaggy Posted January 24, 2017 Share Posted January 24, 2017 I follow the RFL on Twitter. Did they release this on their Twitter feed in a professional way? No, they retweeted someone who took a screen shot of the YouTube video. Do not fear; only BELIEVE Link to comment Share on other sites More sharing options...
iffleyox Posted January 24, 2017 Share Posted January 24, 2017 5 minutes ago, PREPOSTEROUS said: Still given the games challenges I find it surprising a new logo was at the forefront of the board's agenda. You think? A halfway competent designer could have knocked up both of those in a morning without breaking a sweat. Which is exactly why they've done it - *much* quicker and easier than any of the real challenges. Add rebrands where the branding is the least of the problems to the list of business indicators. Link to comment Share on other sites More sharing options...
Dave T Posted January 24, 2017 Share Posted January 24, 2017 Ho hum, what a bunch of predictable responses. Link to comment Share on other sites More sharing options...
C H Calthrop Posted January 24, 2017 Share Posted January 24, 2017 3 minutes ago, Dave T said: Ho hum, what a bunch of predictable responses. Insightful responses. Link to comment Share on other sites More sharing options...
iffleyox Posted January 24, 2017 Share Posted January 24, 2017 3 minutes ago, Dave T said: Ho hum, what a bunch of predictable responses. yes and no - my last post before above was criticising people for knocking Sharp's sponsorship of the HAC match. However, I've only been watching RL since 2013 and even *I* think this is a nonsense.... Link to comment Share on other sites More sharing options...
Dave T Posted January 24, 2017 Share Posted January 24, 2017 Just now, iffleyox said: yes and no - my last post before above was criticising people for knocking Sharp's sponsorship of the HAC match. However, I've only been watching RL since 2013 and even *I* think this is a nonsense.... What is a nonsense about a brand refresh? Link to comment Share on other sites More sharing options...
iffleyox Posted January 24, 2017 Share Posted January 24, 2017 Speaking as someone who is a brand consultant, you wouldn't believe the amount of time we spend having to persuade companies that the answer isn't just or always a new logo. And from a strict business point of view that ought to be counter intuitive for us, because there's money in it. But if you're in the habit of trying to do what's right for your customer rather than what they want to spend their money on, then it pays to be honest. No one (hopefully) would deny that there are issues and challenges facing RL right? Given that starting point, *why* do a brand refresh? Is it the answer to any of those challenges? Or is it a bit of fiddling around the edges? The SL one needed to change, because the sponsor has changed. Did the RFL actually need to change it's own, or that of the England team? The England one (IMO) wasn't great, but neither of them were terrible. It's not that it's intrinsically wrong to do it, more that it shows an odd set of priorities. I've got no doubt that they are trying to address all the other problems the game's got (maybe I'm just young and naive), but this is just something that will feel to them like a quick win because it's cheap and visible. Cheap, visible and *necessary* is an entirely different argument - so it comes down to whether it's an improvement. Personally, I don't like the England one and both look like we're basically hitching ourselves to the NRL brand family - which would be lovely if that meant we'd be getting their cash and success, but as it is looks to people who recognise global RFL iconography that the designer was able to take even more shortcuts. Personal opinion, obviously. Edited just to add a caveat that my lot don't do sport brands, so this isn't professional jealousy. Who knows what constraints the agency had to work within. Link to comment Share on other sites More sharing options...
NickG14 Posted January 24, 2017 Share Posted January 24, 2017 Quite like the New England logo I always thought the shield was abit tacky tbh. i don't like how the SL logo changes every time it gets a new sponsor, I preferred to old engage/tetley/JJB logo Will this new font be used on playing shirts for the names and numbers? Link to comment Share on other sites More sharing options...
iffleyox Posted January 24, 2017 Share Posted January 24, 2017 I've just ruined the new England logo for myself a bit more by clocking that it's has a similarity to that of the Decepticons - arch enemies of Optimus Prime.... Maybe that's just me. Link to comment Share on other sites More sharing options...
Tonka Posted January 24, 2017 Share Posted January 24, 2017 Prefer the New England badge The last one looked awfully cheap It'll be overhauled in 5 years anyway so won't get too attached... Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.