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Mr Plow

The England Brand

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How easily identifiable is the England RL brand? Football use the three lions, union have the red rose, league have always used the St George’s cross which seems to be a pretty hard thing to build a brand around.

Id much rather them use the GB lion and be known as the Lions rather than the ‘wall of white’

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47 minutes ago, Man of Kent said:

I fear GB is dead. Nice kit though....

That’s what I think, without going into it I don’t see GB having a future after last years tour but let’s not go into that.

England inheriting some of the GB brand would be great imo

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Just end the charade and retain the lion from the GB kit. And stop the over reliance on the St George cross that makes us look like an unlicensed Sports Direct tribute act to the football and RU teams. 

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I don't think we should 'disband' GB for ever, but certainly shelve it. Besides. I don't see why we don't just schedule GB Lions for abroad tours as in Rugby Union. Makes sense to me..... once we have bonified Welsh, Scottish and Irish players to choose from.

As for now, I'd be happy to use the Lions brand for England. Ive always said, our England kits often look like cheap sports direct tops with the St George cross, and sometimes daft patterns all over the jersey.

I'd be happy for England to have a double red - vee. 

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Plain white kit is the way, like England in the 1970 World Cup. A bit of red trim perhaps.

No need for extra gubbins

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I love the ridiculous st George cross personally.

No one else has done it in such a way and for so long. The problem is when they mess around with it.

The "Classic' cotton jersey with the three lions within the cross and an 'irregular' outline was the best by far. 

I also liked the playing of Land of Hope and Glory as the anthem during the Jon Kear era (I think)

My issue is they treat England like a club brand, with no continuity. Thats what makes it cheap when compared to the Kangaroos.

I would also like to see a version of the royal coat of arms added as the on jersey logo, in a similar way the Australia has a secondary Kangaroos logo, but the coat off arms as the main jersey badge.

Finally, the instance on making up a nickname is daft. Start with England and promote that brand.

Thats my 'peneth worth anyway

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For what its worth, I have no idea why they didn't just add a few details to the logo as is.

 

england.png.ec701d763e812d36dfdfec9db9800441.pngPlease excuse the rough mock up work

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1 hour ago, gnidir said:

For what its worth, I have no idea why they didn't just add a few details to the logo as is.

 

england.png.ec701d763e812d36dfdfec9db9800441.pngPlease excuse the rough mock up work

TBF it does say England rugby league above the crest on the jerseys. But take the 3 lions off it and it does look like something you’d buy in sports direct.

IMO they’ve over complicated it with the cross, lions, XIII and V at the bottom, there’s too much going on. Keep it simple, use a lion of some sort , be known as the lions and not the ‘Wall of White’ or more like ‘Wall of S***e’

Edited by Mr Plow

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5 hours ago, The British Lion said:

I don't think we should 'disband' GB for ever, but certainly shelve it. Besides. I don't see why we don't just schedule GB Lions for abroad tours as in Rugby Union. Makes sense to me..... once we have bonified Welsh, Scottish and Irish players to choose from.

 

what does that mean? 

Edited by Celt

Rugby League: Alive and Handling

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6 hours ago, Celt said:

what does that mean? 

I’m happy to help, it’s players who have lost weight. But genuinely so. 

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The trouble with the Lions branding is that it will always be Rugby Union’s.  I’d rather we improved on the St. George’s Cross design, or if not, then at least have something that’s unique to us.

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I’d have the GB lions logo but in red on one side and a coat of arms on the other. White shirt and shorts with dark socks with white tops. Our kits look like that 2007 union strip which looked like sports direct job.

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12 minutes ago, Bolton Leyther said:

The trouble with the Lions branding is that it will always be Rugby Union’s.  I’d rather we improved on the St. George’s Cross design, or if not, then at least have something that’s unique to us.

You mean like that well known Rugby Union anthem ‘Three Lions’? 😐

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9 minutes ago, Johnoco said:

You mean like that well known Rugby Union anthem ‘Three Lions’? 😐

“Three Lions” and “The Lions” are not one and the same, as I’d hoped would’ve been obvious.

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From an outsiders point of view the St George Cross looks outdated and cliched in this day and age.

All white shirts have never looked like a team of winners more like a team flying the flag of surrender before they get started.

Now All Blacks....

 

Edited by Allora
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Talent is secondary to whether players are confident.

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32 minutes ago, Bolton Leyther said:

“Three Lions” and “The Lions” are not one and the same, as I’d hoped would’ve been obvious.

Yes obviously. Not many people associate lions with England RU. 

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4 minutes ago, Johnoco said:

Yes obviously. Not many people associate lions with England RU. 

They associate it with the British and Irish Lions rugby union team. If we have to have an identity, we should have something uniquely ours.

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I’m happy after that last tour to let GB stack it, but suspect it will keep disappearing and coming back.

The England brand’s established enough now, but it has a rating about commensurate with the sport itself.  Don’t worry about the kit and the badge too much guys, some of it is a bit Sports Direct but then so’s rugby league.  Mend-A-Hose Jungle anyone?  We should just chill out about that stuff - would rather that than picnic blankets and turned up collars any road.

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18 minutes ago, Bolton Leyther said:

They associate it with the British and Irish Lions rugby union team. If we have to have an identity, we should have something uniquely ours.

The RU lot of the same name aren’t actually that well known amongst the general public though. I aren’t actually arguing that the England RL team should be called the lions, just that it’s more associated with football if anything.

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2 minutes ago, Johnoco said:

The RU lot of the same name aren’t actually that well known amongst the general public though. I aren’t actually arguing that the England RL team should be called the lions, just that it’s more associated with football if anything.

They are amongst casual sports enthusiasts, though. "The Three Lions" is football, "The Lions" is the Great Britain and Ireland rugby union feam.

This thread is about branding and identity. From a marketing prerspective it's important to have something that's distinct (it's why we now have Wigan Warriors and Leeds Rhinos rather than simply Wigan and Leeds). Do a Google Search for "The Lions" and "Lions Tour" and check the first results. 

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