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Price of replica shirts


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I like buying replica shirts,rugby league and football.

Leeds United have just released their home kit. £60 a pop.  NRL shirts are also expensive.

I get teams need the revenue but they change every season, surely they could have a trade in like part exchanging a car?

Thoughts please

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So many fans (football fans especially) are mugs who are happy to pay £80 for a piece of cheap nylon made for a few quid, so as long as that continues so will the ridiculous prices. I find RL shirts to be much better value though, and much better quality, I’ve got a few Saints ones but not at the moment as I don’t like the sponsor. 

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Shirt prices are often set by the manufacturers. Hence Leeds United being the same price as Celtic who have also just gone to Adidas. There's an element of "that's over priced but at least it is quality" in that regard. By contrast we see some clubs charging similar prices for inferior products and that is infuriating.

In the NRL I get the impression that shirts barely change year to year, even manufacturer to manufacturer. 

In UK RL we have some good manufacturers but have had some poor ones. At Wakefield having a good manufacturer as opposed to decades of poor ones has made a big difference in merchandise sales (anecdotally). A new kit every year is fair enough I think. £45ish is a standard price for them and thats not unreasonable. 

I only get them now if I like them. I have enough that I do like to mean its not essential.

Edit: as an aside that is why I'm worried Leeds will move to Oxen from ISC soon.

Edited by Tommygilf
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If enough people buy them at those prices they'll continue to sell them at those prices.

I haven't bought a football shirt for donkeys years, but the ones i've seen up close are of a pretty decent standard. Replica jerseys the fans buy will be de-spec'd slightly to make them more affordable, which really means a less technical fabric base, and maybe minus a few details.. 

Price wise the clubs can set the RRP at anything they want, though any that did would put themselves in a tough position with their supplier, should it be one of the big name sports brands, who will also be selling the jersey etc themselves, and no doubt at what they consider to be market value. Most of the big brands are likely to insist on an RRP before signing up with any club.

As a rule of thumb RRP is generally double the price of the wholesale price, which is also double the price of cost price. Not always, but most apparel. Caps, for instance, can sometimes have an even greater margin. Caps and Cotton tee's are generally the most profitable.

Working with the smaller suppliers, like Oxen, would probably return a better margin than working with any of the big brands, but you give up certain things when doing so, and you also get what you pay for. With the likes of Adi, Puma, Nike, you're getting the very best technical fabrics and techniques, with the smaller suppliers you'll still be able to get good quality, but not in the leagues of the above mentioned brands, unless you want to pay for it, but most won't, and certainly not RL clubs it seems. The figure at the bottom of the balance sheet is far more important. Though in many cases you don't actually have to pay for the very best fabrics to get something that is of a decent standard.

 

Edited by EastLondonMike
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1 hour ago, EastLondonMike said:

Working with the smaller suppliers, like Oxen, would probably return a better margin than working with any of the big brands, but you give up certain things when doing so, and you also get what you pay for. With the likes of Adi, Puma, Nike, you're getting the very best technical fabrics and techniques, with the smaller suppliers you'll still be able to get good quality, but not in the leagues of the above mentioned brands, unless you want to pay for it, but most won't, and certainly not RL clubs it seems. The figure at the bottom of the balance sheet is far more important. Though in many cases you don't actually have to pay for the very best fabrics to get something that is of a decent standard.

One of the things that Leeds United have spoken about with Adidas has been distribution. 

Leeds sell a lot of shirts - some of the numbers suggest that even in the Championship, their shirt sales are comparable to the "big six" clubs. The issue that has created for previous suppliers (Macron and Kappa) is that they haven't been able to keep up with demand and stock shortages were common. The LUFC online store has been down for most of today, such is the demand for the shirt. 

The money that Leeds are getting from Adidas is undoubtedly better, but the sweater part of the deal is the reach and distribution that Adidas offers. 

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2 hours ago, Rhinoferg said:

I like buying replica shirts,rugby league and football.

Leeds United have just released their home kit. £60 a pop.  NRL shirts are also expensive.

I get teams need the revenue but they change every season, surely they could have a trade in like part exchanging a car?

Thoughts please

When you part exchange a car, the dealer sells it on.

What's a rugby club going to do with an old, well worn replica jersey ?

Just asking, like.

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12 minutes ago, Griff said:

When you part exchange a car, the dealer sells it on.

What's a rugby club going to do with an old, well worn replica jersey ?

Just asking, like.

Funnily enough there are some brands, the more progressive and bigger ones, that actually do offer an exchange initiative, though this comes from a sustainability strategy, not for fans financial situations. Polyester for instance can be made to be recycled, but it is an expensive process, and something only for the big brands really.

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31 minutes ago, whatmichaelsays said:

One of the things that Leeds United have spoken about with Adidas has been distribution. 

Leeds sell a lot of shirts - some of the numbers suggest that even in the Championship, their shirt sales are comparable to the "big six" clubs. The issue that has created for previous suppliers (Macron and Kappa) is that they haven't been able to keep up with demand and stock shortages were common. The LUFC online store has been down for most of today, such is the demand for the shirt. 

The money that Leeds are getting from Adidas is undoubtedly better, but the sweater part of the deal is the reach and distribution that Adidas offers. 

Adidas obviously have far greater resource to commit to certain stock levels, far more than the likes of Macron and Kappa.

Llike i mentioned before, the benefits of linking with some one like Adi, over the likes of Macron or Kappa (though no disrespect to those two brands), offers so much more.

As another example, i noticed today the RFU have announced a deal with New Era, to supply caps. With New Era having a number of high street stores and product available in a number of other high street 'sport' stores, you can bet a pound to a penny the RFU will benefit from a great deal more exposure, and likely make a few more sales, even if it might be costing them more to partner with New Era. Assuming New Era stock these caps in their stores of course, which i'd imagine they would.
You give a bit more to get a bit more.

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I suppose if you're a season ticket holder and you can wear it 20 times a season or whatever, it makes it more worthwhile paying out £50 plus.

Generally speaking I don't like shirts with sponsors names on them, so I'm put off buying replica shirts. I currently only have an England football home shirt from 2014. I think I paid about £15 for it on ebay.

I can't imagine wanting any replica shirt enough to ever want to pay more than about £25.

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i dont wear replica shirts as i do not play for the club, i also am not a child - i cringe when i see grown adults wearing the latest fashion disaster as a crass badge of honour 

did the bloke who invented the phrase "one hit wonder" invent anything else?

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4 hours ago, Rhinoferg said:

I like buying replica shirts,rugby league and football.

Leeds United have just released their home kit. £60 a pop.  NRL shirts are also expensive.

I get teams need the revenue but they change every season, surely they could have a trade in like part exchanging a car?

Thoughts please

Wait until the end of the season when Leeds Utd have a sale after being relegated!

Sorted! 😉

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of course 68% of the population of west yorkshire now own a leeds utd shirt as opposed to 20% just before promotion, holding up up a cardboard  sign that says " i am a moron on the latest bandwagon and i bet on this internet casino site "  would save them £60 which they could put towards a nice new autumn wardrobe instead

Edited by graveyard johnny

did the bloke who invented the phrase "one hit wonder" invent anything else?

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6 hours ago, Tommygilf said:

In the NRL I get the impression that shirts barely change year to year, even manufacturer to manufacturer. 

In Australia there’s also no culture amongst fans to wear the latest shirt. At a match you can see a whole history of club shirts around the stadium.

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