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Rugby league-could some lessons be learned from cricket?


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1 hour ago, gingerjon said:

It was notable yesterday because they were broadcasting from Southampton and I've been there for internationals quite recently.

The positive was, what you say, they had done an obvious and excellent job in branding. Plus, on the pan backs, a decent job with the wrap around match day experience. But then Southampton, once you can get in (separate issue) is very good for that.

The negative, more for the cricket thread itself than this but worth pointing out, is that the tournament clearly lacks signed up sponsors. KP, who are shirt sponsors, were also programme sponsors *and* advertising in some of the breaks. Most of the time the LEDs were advertising Sky Sports or The Hundred itself. You don't mind seeing that for some of the time but it was notable just how much was filler advertising.

That's a good point on sponsors, and not something I'd noticed. 

Shows how challenging it is at the moment maybe. 

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Just now, Dave T said:

Shows how challenging it is at the moment maybe. 

Absolutely.

Somewhat ironically it shows what a good job the RLWC organisers were doing.

Build a man a fire, and he'll be warm for a day. Set a man on fire, and he'll be warm for the rest of his life. (Terry Pratchett)

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4 hours ago, gingerjon said:

Because, to labour the point, it has already cost £40m and is meant to make a profit - a proper profit involving money to support the whole game, not a "well, it's raised awareness" profit - right from the off. Literally from match one.

If it doesn't do that then it's failed. No matter how many excellent Jemimah Rodrigues innings we get to see.

I don’t have access to the accounts, so I can’t judge on that. 
 

I’m sure if at the end of the season, it’s proven to be not profitable then it won’t be happening next season, unless there’s contracts in place that dictates that is has to. If it is profitable then it might be the first step to a franchise t20 competition 

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2 minutes ago, phiggins said:

I don’t have access to the accounts, so I can’t judge on that. 
 

I’m sure if at the end of the season, it’s proven to be not profitable then it won’t be happening next season, unless there’s contracts in place that dictates that is has to. If it is profitable then it might be the first step to a franchise t20 competition 

There's a three year TV contract so it will run for at least three years.

The CPL has just sold a franchise to the Rajasthan Royals ownership group. I imagine the ECB are hoping that the same will happen here.

Build a man a fire, and he'll be warm for a day. Set a man on fire, and he'll be warm for the rest of his life. (Terry Pratchett)

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4 hours ago, gingerjon said:

The negative, more for the cricket thread itself than this but worth pointing out, is that the tournament clearly lacks signed up sponsors. KP, who are shirt sponsors, were also programme sponsors *and* advertising in some of the breaks. Most of the time the LEDs were advertising Sky Sports or The Hundred itself. You don't mind seeing that for some of the time but it was notable just how much was filler advertising.

Regarding sponsorship, the game I saw (from Manchester I think?) had Cazoo branding everywhere around the pitch. I think they were to be the principal RLWC sponsor had it gone ahead.

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44 minutes ago, GUBRATS said:

Listening to the radio advert for ' The Hundred ' , using the strapline " Every Ball Counts " , maybe we could come up with something similar ? 🤔😉😂

Alex Hales is counting his this morning.

Poor lad.

Build a man a fire, and he'll be warm for a day. Set a man on fire, and he'll be warm for the rest of his life. (Terry Pratchett)

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Incidentally, one of the most oft repeated justifications for The Hundred was visibility.

It's succeeded partly in that some of it is on FTA.

But the other one was that it would generate and hold day to day media interest and, outside of the specialist cricket media, it has, rather surprisingly given the names involved and the hospitality being shown to journos, notably failed. I checked a few diffferent news sites this morning and could find no write ups or articles on the previous few days of matches.

Build a man a fire, and he'll be warm for a day. Set a man on fire, and he'll be warm for the rest of his life. (Terry Pratchett)

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Just now, gingerjon said:

Incidentally, one of the most oft repeated justifications for The Hundred was visibility.

It's succeeded partly in that some of it is on FTA.

But the other one was that it would generate and hold day to day media interest and, outside of the specialist cricket media, it has, rather surprisingly given the names involved and the hospitality being shown to journos, notably failed. I checked a few diffferent news sites this morning and could find no write ups or articles on the previous few days of matches.

Yes, really noticeable after the test started the hundred faded out completely.

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On 26/07/2021 at 02:58, whatmichaelsays said:

So what does The Hundred teach RL? That in a world with 40+ varieties of Coca-Cola, you can't afford to only offer 'original'.

I have to disagree.  A great many team sports, i.e. soccer, baseball, hockey, ice hockey, handball, basketball, gridiron, Aussie football, hurling and Gaelic football all do quite well while only offering one form of their respective sport.

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1 hour ago, GUBRATS said:

Listening to the radio advert for ' The Hundred ' , using the strapline " Every Ball Counts " , maybe we could come up with something similar ? 🤔😉😂

Erm, I've made this point several times over the last week or so, it doesn't appear to have been received with such vitriol as it was in RL. 

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1 hour ago, gingerjon said:

Incidentally, one of the most oft repeated justifications for The Hundred was visibility.

It's succeeded partly in that some of it is on FTA.

But the other one was that it would generate and hold day to day media interest and, outside of the specialist cricket media, it has, rather surprisingly given the names involved and the hospitality being shown to journos, notably failed. I checked a few diffferent news sites this morning and could find no write ups or articles on the previous few days of matches.

 

1 hour ago, Scubby said:

Yes, really noticeable after the test started the hundred faded out completely.

How the novelty element holds up will be interesting to watch. I've watched hours of the stuff (or rather had it on in the background when working), but I suspect that novelty will wear off. Will they ultimately be left with T20 with cheap tickets, the same media coverage and the same TV audiences? 

I think one of the big things I've enjoyed has been the double header element with the women and the men. 

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1 minute ago, Dave T said:

 

How the novelty element holds up will be interesting to watch. I've watched hours of the stuff (or rather had it on in the background when working), but I suspect that novelty will wear off. Will they ultimately be left with T20 with cheap tickets, the same media coverage and the same TV audiences? 

I think one of the big things I've enjoyed has been the double header element with the women and the men. 

The double header with the women's game was actually a covid adjustment for 2021 (probably cost cutting giving all the 2020 losses). Apparently the original plan was to play them separately

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5 minutes ago, Scubby said:

The double header with the women's game was actually a covid adjustment for 2021 (probably cost cutting giving all the 2020 losses). Apparently the original plan was to play them separately

Indeed it was. Yet what was an act of cynical cost cutting ended up inadvertently creating one of the most engaging bits of the tournament. At the Rose Bowl last week I reckon at least 5k including myself turned up early to see the women, they definitely wouldn't have got that number separately at Hove. 

I'd be interested to know whether the women want double headers to continue, or revert to having their own gamedays. 

The relevant question for rugby league would be: would regular women's superleague games before the men's match be better for women's rugby, and the SL brand as a whole? Or does it deny the women's game the separate events and attention they undoubtedly deserve? 

 

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28 minutes ago, Big Picture said:

I have to disagree.  A great many team sports, i.e. soccer, baseball, hockey, ice hockey, handball, basketball, gridiron, Aussie football, hurling and Gaelic football all do quite well while only offering one form of their respective sport.

Eggggssssaaacccctttllleeeyyyyy

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25 minutes ago, Dave T said:

Erm, I've made this point several times over the last week or so, it doesn't appear to have been received with such vitriol as it was in RL. 

Yes but nobody was paying any attention Dave 😂

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24 minutes ago, Dave T said:

 

How the novelty element holds up will be interesting to watch. I've watched hours of the stuff (or rather had it on in the background when working), but I suspect that novelty will wear off. Will they ultimately be left with T20 with cheap tickets, the same media coverage and the same TV audiences? 

I think one of the big things I've enjoyed has been the double header element with the women and the men. 

Women's cricket can be as entertaining as men's , similarly football , RL ? Nope , isn't , can't , never will be 

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12 minutes ago, Toby Chopra said:

Indeed it was. Yet what was an act of cynical cost cutting ended up inadvertently creating one of the most engaging bits of the tournament. At the Rose Bowl last week I reckon at least 5k including myself turned up early to see the women, they definitely wouldn't have got that number separately at Hove. 

I'd be interested to know whether the women want double headers to continue, or revert to having their own gamedays. 

The relevant question for rugby league would be: would regular women's superleague games before the men's match be better for women's rugby, and the SL brand as a whole? Or does it deny the women's game the separate events and attention they undoubtedly deserve? 

 

Women shouldn't play RL , so no 

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7 minutes ago, Toby Chopra said:

Indeed it was. Yet what was an act of cynical cost cutting ended up inadvertently creating one of the most engaging bits of the tournament.

Cynical cost cutting or a sensible approach given the Covid situation? I suppose it depends on how negative you want to be about things.

7 minutes ago, Toby Chopra said:

At the Rose Bowl last week I reckon at least 5k including myself turned up early to see the women, they definitely wouldn't have got that number separately at Hove.

Glad to see you're supporting the Southern Brave. I saw quite a few people at the Rosebowl with Brighton and Hove Albion FC shirts on, which was good to see. After all, it's not a Hampshire team, it's a team representing Hampshire and Sussex (and any other parts of the South who want to get involved). As you mentioned, the original plan was to play the women's matches in Hove.

7 minutes ago, Toby Chopra said:

I'd be interested to know whether the women want double headers to continue, or revert to having their own gamedays.

Good question, and one that I'm sure they'll be asked, and one that the cricket authorities will have to consider. In some ways I think it would be nice for them to play at least one game in Hove - just for the benefit of Sussex fanbase. Plus it would be interesting to see what crowds they can draw on their own.

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9 minutes ago, GUBRATS said:

Women's cricket can be as entertaining as men's , similarly football , RL ? Nope , isn't , can't , never will be 

I must admit I enjoyed watching the England RL women play Wales. I think it can certainly be as enjoyable, accepting that it will be different. I must say I rather hope the women's game doesn't just try to mimic the men's tactics and tries to shape itself. 

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2 minutes ago, Dave T said:

I must admit I enjoyed watching the England RL women play Wales. I think it can certainly be as enjoyable, accepting that it will be different. I must say I rather hope the women's game doesn't just try to mimic the men's tactics and tries to shape itself. 

I watched half an hour yesterday (London v Bedford) and it is obvious with body shapes and natural differences that it creates its own sport where it is hard for defence to dominate. Some passages of play remind me of the RL I grew up with, unstructured and good hands and offloads breaking defences down. Very different and entertaining for that.

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3 minutes ago, Dave T said:

I must admit I enjoyed watching the England RL women play Wales. I think it can certainly be as enjoyable, accepting that it will be different. I must say I rather hope the women's game doesn't just try to mimic the men's tactics and tries to shape itself. 

Those tactics will produce winning teams , so yes they will 

By all means play the shortened versions , where the physical aspect is less of an issue , all IMO of course 

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1 minute ago, GUBRATS said:

Those tactics will produce winning teams , so yes they will 

By all means play the shortened versions , where the physical aspect is less of an issue , all IMO of course 

That's good of you! 

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2 minutes ago, Dave T said:

I must admit I enjoyed watching the England RL women play Wales. I think it can certainly be as enjoyable, accepting that it will be different. I must say I rather hope the women's game doesn't just try to mimic the men's tactics and tries to shape itself. 

Seeing in the Hundred how an integrated event with equal attention and broadcasting has really helped the women's tournament take off, I reckon we'd have seen the same for the women's RLWC tournament. 

Another one of the many disastrous knock on effects of the world cup postponement, I just hope the beeb and everyone else still does the same next year and doesn't look to cut corners. 

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