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2022 New Kits, Sponsors and Suppliers


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1 hour ago, Damien said:

I do think there is a large element of truth in what you say and some of it seems pure laziness. Some sponsors have simply been Lenegan pushing his products which isn't particularly great for the club.

I always compliment Wakefield for their Asus sponsorship. If Wakefield can get a sponsor like that (and I don't mean to dig at Wakefield, quite the opposite, its a criticism of my own club) then Wigan certainly should be able to with their size, history and being the most well known club in the UK. It really should be an easy sell.

Which sponsors have been Lenagan pushing his own products? The only time I can think of that happening was when we had Animalates as a shirt sponsor, but that was immediately after Applicado FS went bust, and it wasn't sponsorship as much as free advertising because there was nothing else to put there and was only for a handful of games.

Asus is a good sponsor as long as they are paying good money to do so. If they aren't then the sponsorship isn't great but it's very rare we get any indication of what individual sponsors are paying.

Besides, a cryptocurrency based fan platform with sponsorship deals with one of the biggest football leagues in the world, the current F1 constructors champions and several European football clubs isn't your stereotypical rugby league sponsor. Unfortunately Wigan were one of many who fell for what they were purported to be selling.

Edited by EagleEyePie
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12 hours ago, M j M said:

Yes sorry I was thinking more this century!

Also it's never a great sign when your owner's company is the sponsor as it indicates they struggled to find anyone else.

I see your "company owned by owner" and raise you just putting the owners name on the shirt or the owner starting a company that doesnt actually do any business just to put the name on the shirt!

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13 hours ago, M j M said:

Yes sorry I was thinking more this century!

Also it's never a great sign when your owner's company is the sponsor as it indicates they struggled to find anyone else.

A client of one of the agencies that I used to work with was a main sponsor of Wigan. When their 12 month contract ended, they had no intention of renewing because they just didn't feel that they were getting enough value from the deal, or the club. 

They later told me that Wigan practically gave them the second year as they were that desperate after failing to find a replacement. 

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1 hour ago, RP London said:

I see your "company owned by owner" and raise you just putting the owners name on the shirt or the owner starting a company that doesnt actually do any business just to put the name on the shirt!

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Marcus Evans at Ipsw*ch is another prime example. 

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1 hour ago, RP London said:

I see your "company owned by owner" and raise you just putting the owners name on the shirt or the owner starting a company that doesnt actually do any business just to put the name on the shirt!

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8 minutes ago, Gav Wilson said:

Saints had a rough ride in the naughties too didn't they? AllSports and Earth both went under, wasn't there another too?

Pilkington? or was that earlier.

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New Wigan Sponsor announced as Open Exchange Inc, some tech firm from the USA, with offices in London, Hong Kong and the US. I can't say I've heard of them and if they're going to be a good sponsor, here for the long term etc, who knows? 

It's just nice to get it sorted after the mess with Iconiq. 

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20 minutes ago, WN83 said:

New Wigan Sponsor announced as Open Exchange Inc, some tech firm from the USA, with offices in London, Hong Kong and the US. I can't say I've heard of them and if they're going to be a good sponsor, here for the long term etc, who knows? 

It's just nice to get it sorted after the mess with Iconiq. 

https://bit.ly/3Gg9Gyw

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36 minutes ago, WN83 said:

New Wigan Sponsor announced as Open Exchange Inc, some tech firm from the USA, with offices in London, Hong Kong and the US. I can't say I've heard of them and if they're going to be a good sponsor, here for the long term etc, who knows? 

It's just nice to get it sorted after the mess with Iconiq. 

I do wonder if the Channel 4 deal continues what impact that will have on the type of sponsors SL teams get. 

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5 hours ago, DI Keith Fowler said:

I do wonder if the Channel 4 deal continues what impact that will have on the type of sponsors SL teams get. 

I was thinking that too, though it’s only 10 games so surely not that relevant to sponsors. I can’t imagine why an American tech firm would sponsor Wigan. 

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Open Exchange is a video comms platform designed for the financial sector who are trying to build their UK presence after expanding their contracts with the London Stock Exchange.

They have revenues over USD100m annually and are growing quickly, so not a bad pick up for Wigan. It looks like this is their first sponsorship as well.

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39 minutes ago, Eddie said:

I was thinking that too, though it’s only 10 games so surely not that relevant to sponsors. 

Agree that for clubs, it is unlikely to have a dramatic impact, however at the League level, Super League should be able to either drive more value out of their existing partners and/or sell more of the many unsold sponsorship assets they have based upon the increased reach. 

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32 minutes ago, Futtocks said:

 

It's really positive that they have signed a sponsor up. For all the BS about giving fans a choice (which is now proven as lies as all shirts are now for sale with a sponsor on) it was clear that it was a botched launch.

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11 minutes ago, Anita Bath said:

They are not even the best shirts in Oldham! Take a look at St Annes.

Good St Annes. I follow the amateur sides. I favour Waterhead the most. Anyway. Oldham do have the best shirt this year. And no doubt about it the best EVER, Boddingtons. Absolute classic.

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11 minutes ago, Dave T said:

It's really positive that they have signed a sponsor up. For all the BS about giving fans a choice (which is now proven as lies as all shirts are now for sale with a sponsor on) it was clear that it was a botched launch.

You can even get the sponsor added now to your sponsorless shirt for free. You can't even buy the shirt now without a sponsor.

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9 minutes ago, Damien said:

You can even get the sponsor added now to your sponsorless shirt for free. You can't even buy the shirt now without a sponsor.

Yeah, it was a bit of a botch job, they should have just said no sponsor signed yet, I know Wire did that about 20 years ago. But I suppose the Iqoniq situation was a bit mad at the time. 

The problem is that they created this false narrative about making it a customer choice etc. It wasn't, it was a main sponsor issue. 

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