Jughead Posted February 1, 2023 Share Posted February 1, 2023 https://mobile.twitter.com/SuperLeague/status/1620836878978093060 1 Link to comment Share on other sites More sharing options...
DI Keith Fowler Posted February 1, 2023 Share Posted February 1, 2023 "There's nothing like league", quite in keeping with the "I love league me" from the C4 coverage with Adam Hills, another IMG production. Bit of joined up thinking who'd have thought. 1 I was born to run a club like this. Number 1, I do not spook easily, and those who think I do, are wasting their time, with their surprise attacks. Link to comment Share on other sites More sharing options...
Damien Posted February 1, 2023 Share Posted February 1, 2023 Very unimaginative and cheap looking. It's also very noticeable that they don't use the word Rugby. League is such a poor term to try and sell a sport. So much for the brave new IMG world. 2 Link to comment Share on other sites More sharing options...
Tommygilf Posted February 1, 2023 Share Posted February 1, 2023 Just now, Damien said: Very unimaginative and cheap looking. It's also very noticeable that they don't use the word Rugby. League is such a poor term to try and sell a sport. So much for the brave new IMG world. I think the word Rugby is by most metrics a problem for the sport commercially now. As much as we think it means "the good one", for most people and businesses, if they even know there is a difference, it denotes "the cheaper northern one". 5 Link to comment Share on other sites More sharing options...
Jughead Posted February 1, 2023 Author Share Posted February 1, 2023 Main takeaway was the lack of the word rugby. I suspect we’ll get a longer advert too and that’s just the initial release. It’s pretty typical, a lot of action shots and big hits but not exactly attention grabbing. Link to comment Share on other sites More sharing options...
Damien Posted February 1, 2023 Share Posted February 1, 2023 3 minutes ago, Tommygilf said: I think the word Rugby is by most metrics a problem for the sport commercially now. As much as we think it means "the good one", for most people and businesses, if they even know there is a difference, it denotes "the cheaper northern one". League in isolation is far worse. Link to comment Share on other sites More sharing options...
Dave T Posted February 1, 2023 Share Posted February 1, 2023 It's fine. I'm OK with short and snappy as tbh, it's not like we ever use the launch videos as a running theme throughout the year. It's to the point, and tells us clearly when it starts. I'm not a fan of us calling the sport League, but I do see problems with the word Rugby. But as things stand, the sport is Rugby League and we should use that, it wouldn't have changed the ad. Its clearly been copied from Aus. Link to comment Share on other sites More sharing options...
Dave T Posted February 1, 2023 Share Posted February 1, 2023 11 minutes ago, Tommygilf said: I think the word Rugby is by most metrics a problem for the sport commercially now. As much as we think it means "the good one", for most people and businesses, if they even know there is a difference, it denotes "the cheaper northern one". I broadly agree. But we either call our sport by its name or change the name. Which I'm not against tbh, for the reasons you highlight. 1 Link to comment Share on other sites More sharing options...
Jughead Posted February 1, 2023 Author Share Posted February 1, 2023 I could understand if there was an emphasis on League using Rugby League, but as a standalone name, I’m not keen. 1 Link to comment Share on other sites More sharing options...
Archie Gordon Posted February 1, 2023 Share Posted February 1, 2023 If we're surrendering the word rugby, I'm annoyed. League might mean something in Aus/NZ but it's effectively a complete rebrand in the UK. Link to comment Share on other sites More sharing options...
Bedfordshire Bronco Posted February 1, 2023 Share Posted February 1, 2023 55 minutes ago, Jughead said: https://mobile.twitter.com/SuperLeague/status/1620836878978093060 Need more arm folding 1 Link to comment Share on other sites More sharing options...
Jughead Posted February 1, 2023 Author Share Posted February 1, 2023 https://www.loverugbyleague.com/post/video-channel-4-reveals-super-league-promotion/ The thing that has annoyed me most is they’ve just hired the same darkened room with some lights they did last year and have got the players doing exactly the same. Half arsed league is about right. 1 Link to comment Share on other sites More sharing options...
Damien Posted February 1, 2023 Share Posted February 1, 2023 15 minutes ago, Archie Gordon said: If we're surrendering the word rugby, I'm annoyed. League might mean something in Aus/NZ but it's effectively a complete rebrand in the UK. And if you were doing a complete rebrand it shouldn't be to a completely meaningless, generic word like League, which to most people is simply a type of sports competition and which is used by all sports. 3 Link to comment Share on other sites More sharing options...
hw88 Posted February 1, 2023 Share Posted February 1, 2023 The name of the game is rugby league - no more, no less. Never surrender the word rugby. Although I suppose we could revert to Northern Union! 2 Link to comment Share on other sites More sharing options...
Tommygilf Posted February 1, 2023 Share Posted February 1, 2023 1 hour ago, Damien said: League in isolation is far worse. I don't disagree that it is no better particularly, just saying why Rugby won't feature prominently. Link to comment Share on other sites More sharing options...
Tommygilf Posted February 1, 2023 Share Posted February 1, 2023 57 minutes ago, Dave T said: I broadly agree. But we either call our sport by its name or change the name. Which I'm not against tbh, for the reasons you highlight. They had "League on 4" last year for Channel 4, perhaps this is a continuation of that. Likewise, Super League for over a quarter of a century hasn't had Rugby in its name, nor has the Challenge Cup consistently in its branding. I think we'll get our annual reminder for why "Rugby" is a problem for us in the digital age across every weekend for the next few weeks. 2 Link to comment Share on other sites More sharing options...
Tommygilf Posted February 1, 2023 Share Posted February 1, 2023 52 minutes ago, Jughead said: I could understand if there was an emphasis on League using Rugby League, but as a standalone name, I’m not keen. How does "Super League" work for you? Link to comment Share on other sites More sharing options...
Dave T Posted February 1, 2023 Share Posted February 1, 2023 3 minutes ago, Tommygilf said: They had "League on 4" last year for Channel 4, perhaps this is a continuation of that. Likewise, Super League for over a quarter of a century hasn't had Rugby in its name, nor has the Challenge Cup consistently in its branding. I think we'll get our annual reminder for why "Rugby" is a problem for us in the digital age across every weekend for the next few weeks. I'm OK with using Super League. I don't think the comp name needs the sport to be named in it. Plenty don't. But they are clearly calling the sport League, and for me, we either go all in or that, or we don't do it. We don't do it because somebody has heard some Aussies say it, which I expect is the reason here. 4 Link to comment Share on other sites More sharing options...
Jughead Posted February 1, 2023 Author Share Posted February 1, 2023 7 minutes ago, Tommygilf said: How does "Super League" work for you? That’s the name of the competition. That’s pretty standard for an advert. League is a generic, meaningless word in isolation. 1 Link to comment Share on other sites More sharing options...
Eddie Posted February 1, 2023 Share Posted February 1, 2023 1 hour ago, ShropshireBull said: Yep, not even RFL which is much better as an initialism as people are used to NFL, NRL etc. We need to go back to Northern Union. 1 3 Link to comment Share on other sites More sharing options...
Dave T Posted February 1, 2023 Share Posted February 1, 2023 1 minute ago, Jughead said: That’s the name of the competition. That’s pretty standard for an advert. League is a generic, meaningless word in isolation. It's being copied from Oz, where they love using nicknames for things. League or footy is used far more than Rugby League. That isn't the same here. I've literally never called the sport League, possibly apart from an in depth discussion where Rugby League has already been highlighted. I feel like this is the right thread to complain about the Big Dance nickname again too, which is one of the most cringey things I've heard. 1 Link to comment Share on other sites More sharing options...
Damien Posted February 1, 2023 Share Posted February 1, 2023 32 minutes ago, Tommygilf said: I don't disagree that it is no better particularly, just saying why Rugby won't feature prominently. Rugby doesn't need to feature prominently. It just needs to be used in conjunction with League as that is the name of the sport. Link to comment Share on other sites More sharing options...
Hull Kingston Bronco Posted February 1, 2023 Share Posted February 1, 2023 It’s just a snippet, from a longer vid. Take a breath I reckon. Channels, frequency, media and audience targeting are more important than creative anyway. 1 Apparently this site says I "won the day" here on 23rd Jan, 19th Jan, 9th Jan also 13th December, whatever any of that means. Anyway, 4 times in a few weeks? The forum must be going to the dogs - you people need to seriously up your game. Where's Dutoni when you need him? Link to comment Share on other sites More sharing options...
Toby Chopra Posted February 1, 2023 Share Posted February 1, 2023 You know what, having watched the clip, I actually don't mind them just calling it League. When you've got visuals, it being rugby is a given - you can literally see rugby being played. So using 'This is League' as a snappy way of identifying ourselves actually worked for me, to my surprise. 6 Link to comment Share on other sites More sharing options...
Dave T Posted February 1, 2023 Share Posted February 1, 2023 1 minute ago, Hull Kingston Bronco said: It’s just a snippet, from a longer vid. Take a breath I reckon. Channels, frequency, media and audience targeting are more important than creative anyway. That's all fine, but that's not really what the discussion is addressing. It's about calling the sport League. Which nobody I know does. Link to comment Share on other sites More sharing options...
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