England v Australia 2025 - coming to the UK!

[Sports Prophet]

On 19/06/2025 at 01:17, sam4731 said:

Would it be palatable to more people if they were up front about discounting but offered people that have bought tickets in the section a partial refund or is that still a cop out.

Not in as far as I am concerned.

Rather, I believe purchased upgrades should always form part of a sales strategy for such a large venue which is struggling to sell out.

[JonM]

Several different laws in the UK that would make such a thing not a good idea.

[sam4731]

9 hours ago, Sports Prophet said:

Not in as far as I am concerned.

Rather, I believe purchased upgrades should always form part of a sales strategy for such a large venue which is struggling to sell out.

So selling tickets cheaper but pushing add ons?

[Dave T]

10 hours ago, Sports Prophet said:

Skipped about ten pages on this thread.

I would be interested to know if there is even a sales team to speak of. Like a pro-active sales team, delivering a sales strategy.

The RFL should have thousands of phone numbers of individuals who have engaged in RL in London and the South East. Players, parents, coaches, managers, volunteers.

You couldn’t go wrong by hiring 10 uni students to smash through that database calling individuals with one time 24hr offers. “Hi, Johnny from England Rugby League calling, I understand you played a bit of footy back in the day for St Albans. I am calling with a 24 hour offer to purchase from four to ten tickets to watch the national side open the Ashes with a win against the Kangaroos in the opening test at Wembley Stadium where we are expecting another sell out. The second and third test in Liverpool and Leeds are already sold out to watch them win the series. Would you be interested in taking advantage of this offer to secure tickets to this once in 20 years match? Each ticket will be £25”

Sell them on the spot or offer them an individual promo code to use within the next 24hrs to purchase on the website or call in.

Outbound telesales just ain't a cost effective sales channel for this kind of thing. Hospitality and sponsorship, sure, but not just standard ticket sales.

[WN83]

Aren't the Rugby Union Lions about to play the Aussies? and then the cricket Ashes are due to start not long after our series, so us against them in general should be getting spoke about plenty and we need to ride on the back of that IMO. Pubs in and around London will be chocker for these Union games and I'd like to think there's some visible advertising around the place, on the Tube, in train stations and the like. Rather than watching it on the box, people can be at a game, at Wembley and for an extremely good price. 

[Odsal Outlaw]

Block 143 can now be clicked on again and it’s done the same as block 102 and moved to orange/black shading.

In the ‘Australia section’ the sales pattern does look strange, the front sections of 111-112 are all gone and the back almost all available. Can’t be right. They’ve also expanded the ‘Australia section’ to two additional blocks.

 Geek mode finished for today

[gingerjon]

22 hours ago, Dave T said:

Outbound telesales just ain't a cost effective sales channel for this kind of thing. Hospitality and sponsorship, sure, but not just standard ticket sales.

90% of people will think it’s a scam.

[Archie Gordon]

17 minutes ago, Odsal Outlaw said:

Block 143 can now be clicked on again and it’s done the same as block 102 and moved to orange/black shading.

In the ‘Australia section’ the sales pattern does look strange, the front sections of 111-112 are all gone and the back almost all available. Can’t be right. They’ve also expanded the ‘Australia section’ to two additional blocks.

 Geek mode finished for today

They sold the bottom portion first and then put the top section on sale later.

[north yorks trinity]

10 minutes ago, gingerjon said:

90% of people will think it’s a scam.

I assume every unexpected phone call is a scam. Unless I'm really bored and decide to string them along, I rarely even get to hear what the call is about if I don't know the person! 

[gingerjon]

13 minutes ago, north yorks trinity said:

I assume every unexpected phone call is a scam. Unless I'm really bored and decide to string them along, I rarely even get to hear what the call is about if I don't know the person! 

Exactly. Nobody is going to a cold caller, "Yeah, just let me get my bank details out for you ..."

[Sports Prophet]

On 20/06/2025 at 14:58, sam4731 said:

So selling tickets cheaper but pushing add ons?

selling upgrades.

On 20/06/2025 at 15:49, Dave T said:

Outbound telesales just ain't a cost effective sales channel for this kind of thing. Hospitality and sponsorship, sure, but not just standard ticket sales.

I wouldn’t agree with that. Pitching to the right list of previously engaged individuals like I mentioned, the right product (seat type and minimum purchase), with the right urgency, it could prove to be a very good short term project.

Personally, I think there should be phones running outbound calls 8hrs a day, 5 days a week until Wembley has 70k.

[Sports Prophet]

13 hours ago, gingerjon said:

90% of people will think it’s a scam.

Pitched poorly, you might be right. Pitched correctly, you could build trust pretty quickly. These are existing customers and/or participants we are talking about.

Even if they did think the call was a scam, it would still give those individuals a prompt to consider purchasing tickets themselves or organise a few mates to get to the match.

[JonM]

We have you know, actual laws against doing this kind of thing. Apart from being a complete waste of time and money, it's also liable to lead to big fines.

[Dave T]

26 minutes ago, JonM said:

We have you know, actual laws against doing this kind of thing. Apart from being a complete waste of time and money, it's also liable to lead to big fines.

To be fair, outbound telesales is legal.

[FearTheVee]

9 minutes ago, Dave T said:

To be fair, outbound telesales is legal.

Indeed it is but I suspect any marginal profit on ticket sales would be more than swallowed by the cost of the approach.

It's no coincidence that we get emails rather than calls about these events.

[Damien]

9 minutes ago, FearTheVee said:

Indeed it is but I suspect any marginal profit on ticket sales would be more than swallowed by the cost of the approach.

It's no coincidence that we get emails rather than calls about these events.

I would hazard a guess that a lot more people choose to be contacted by email solely rather than phone. I know I never select phone as a communication method. You can't just phone people that have opted out of these things.

[FearTheVee]

58 minutes ago, Damien said:

I would hazard a guess that a lot more people choose to be contacted by email solely rather than phone. I know I never select phone as a communication method. You can't just phone people that have opted out of these things.

Yes for sure there will be restrictions on ability to contact them, but I'm more interested in how realistic it actualy is to be ringing people trying to sell thirty/forty quick tickets vs the cost of the people sat in the char making the calls.

As someone else has said previously, I understand it for high margin hospitality etc but generally I can't see it making much sense commercially.

[Dave T]

1 hour ago, FearTheVee said:

Indeed it is but I suspect any marginal profit on ticket sales would be more than swallowed by the cost of the approach.

It's no coincidence that we get emails rather than calls about these events.

Yup, see my post to SP that it just isn't efficient. But it is legal.

[Damien]

Hope all these seats weren't sold:

 

 

[LeeF]

1 hour ago, Damien said:

Hope all these seats weren't sold:

 

 

It will probably be just for Premier League matches as they do mention “segregation “ in the article

[Hopie]

On 17/06/2025 at 16:40, Hopie said:

So Australia have lost their coach to the club game, and England not only have no mid season game this year but also have no training camps at all before the Ashes.

Who is having the worst preparation?

Now they are having a session... 

[Anita Bath]

Freddie Fittler pulled out of consideration for Kangaroos job. Looking like it could be Cam Smith.

 

[Odsal Outlaw]

2 hours ago, Anita Bath said:

Freddie Fittler pulled out of consideration for Kangaroos job. Looking like it could be Cam Smith.

 

The Leeds one?

[Sports Prophet]

On 23/06/2025 at 19:09, FearTheVee said:

Indeed it is but I suspect any marginal profit on ticket sales would be more than swallowed by the cost of the approach.

It's no coincidence that we get emails rather than calls about these events.

Relying on emails is the same mistake a million sales teams make. Much like the hundreds of newsletters I get a week to my specific “marketing” email account. I never read them and hosts are great at filtering out the spam.

Face to face opportunities or failing that, speaking to someone in person is a comprehensively better sales opportunity.

[Sports Prophet]

Moving on from outbound calls, has anyone seen any advertising ticket sales specifically on social media for the Wembley test match?

I would have thought a highly engaging and dynamic promo video would have been created by now to whip up a storm.