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Posted (edited)
19 minutes ago, fighting irish said:

Well i don't blame you for refusing to work for nothing. More power to your elbow.

My first point was a challenge to your claim that the field you work in has objective fundamentals which Leighs logo falls foul of.

Perhaps you'd care to elucidate, without going so far as solving Degsy's ''obvious'' problem for nowt?

I was merely making the point that there is hardly anything objective about the field you work in. It's almost purely subjective and any logo design, is nothing more than a gamble on how the marketplace will respond to your offering. You can't know its objectively good even if you pass the acid test in the market. 

All you can claim, if it moves the sales figures upwards, is your design appealed to enough people to justify the expense, (if it does). If it doesn't you're a failure. It's still all subjective.

I'm not a Leigh fan especially, but I am a Degsy fan. In general, I lean towards admiration for entrepreneurs. 

Good luck with your career.

I've been in my career since 1997, Ive had some Luck, Some poor decisions, tonnes of poor designs but that's how we all learn.

This thread is supposed to be about the Swinton logo by the way!

There is a lot that is Objective in my field of work, the balance between Objective and Subjective and achieving it is why there are branding and design professionals.

One of the most difficult selling points of branding and design in general is ROI, there are so many variables on why and how there is an upturn in sales figures after a rebrand, one of them in sports is of course success on the field.

 

OK One thing where the Leigh Logo is poorly designed is that the leopard spots are poorly drawn, too small and fill in when they are made small meaning it's poor when shown small and when it's large there is what I can only describe as a phallic symbol on the poor leopards forehead. There also doesn't appear to be a reversed out version so when it needs to be used in that way it looks odd because its's simply had the colours reversed which on a subject like animal or anything with eyes and spots looks strange. Any decently designed logo or brand will have options for all the formats needed, Full colour, RGB, CMYK, Mono and Mono reverse.

 

See the below, even the dreadful Castleford Logo has had some actual work done to make it work in white mono

 

https://ibb.co/4fP9sGq

 

Edit trying to upload an image but it isn't working

Edited by Chrispmartha
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Posted
Just now, Mumby Magic said:

Clubs are damned if they do or damned if they don't. Panthers seems to have stuck for Halifax but got ridiculed. Plus despite certain criticism the Leopards are now synonymous if Leigh.

Who's criticised the Leopards name? I think that part was a great move for them.

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Posted (edited)
1 hour ago, LeytherRob said:

 

No I did exactly what you asked me to do, googled it and used the second link(it’s a habit to ignore the 1st as a sponsored link). I also gave the exact conditions I found it so if there is any doubt you could follow the exact same steps and check rather than making assumptions. I think i was also pretty clear what I thought about most of the websites on google being AI based “Most of the websites that come up on google are AI based so very fallible and certainly not to be take as objective truth. ”. So I’m not sure how you’ve taken the post to mean anything other than automated rating tools on the internet are poor. 

everything I’ve said on this discussion has been perfectly good faith debating. You chose to respond to me with a claim that ‘There's plenty of sites you can upload a logo and objectively check a logo against all kinds of metrics. As most would know this Swinton logo didn't fare too well when I did just that.’ 
I haven’t made anything up, I worked with the information you gave me since you refused to give a basic link when asked pretty earnestly. 
 

At this point, we’ve had 2 debates in a pretty short space of time which both have descended into you trying to steamroll the argument before resorting to getting quite personal and then using as hominem attacks on Leigh fans as a whole. Again, we aren’t a hive mind - there are a range of fans on here with differering viewpoints on a range of topics. It’s no different to a comment about Leeds, Wigan, Wakefield or whoever that will draw fans of that particular club. I gave you the benefit of the doubt last time but it’s become pretty clear you aren’t capable of having a grown up debate with me so I think the mute button is going to have to do now.

Oh please, more strawman waffle and moving the goalposts. I kindly told you there are sites you can upload a logo and objectively check a logo against all kinds of metrics. I didn't provide a link because I'd left the sites and frankly forgot, so pack in with the refused nonsense. That is why I said you can Google. I then responded in kind to your digs, assertions and lies. If you don't like it then don't dish it out in the first place. Anyone can read the posts.

You really don't need to do the whole chippy Leigh fan routine every time they are mentioned. It's boring as hell now. Let's leave it at that. 

Edited by Damien
Posted
9 minutes ago, Chrispmartha said:

Who's criticised the Leopards name? I think that part was a great move for them.

People largely criticised the amateurish approach, not the name.

Posted
Just now, Damien said:

People largely criticised the amateurish approach, not the name.

I still remember the launch, it was absolutely brilliantly rubbish.

 

Fair play to them for the stuff they've worked on afterwards but the launch was pure comedy gold.

 

Posted
10 minutes ago, Chrispmartha said:

I still remember the launch, it was absolutely brilliantly rubbish.

 

Fair play to them for the stuff they've worked on afterwards but the launch was pure comedy gold.

 

Then a website that didn't change for ages after and had the old name and branding. There were even Leigh fans on here critical of it.

Leigh have done plenty really well with their marketing and pre-match entertainment. Importantly they really bought into it and it wasn't a half asked approach. That doesn't mean it was all good. Success and a decent team undoubtedly helps any rebrand too. Another mediocre season on promotion and relegation and it could all have been a different story.

As it was its been extremely successful, crowds have taken off so fair play to them, you roll the dice and take your chance.

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Posted
11 minutes ago, Mumby Magic said:

Take it you didn't read the original thread.

I did, I may have even been critical myself but that was mainly influenced by the comedy of it all.

the name change was a good move.

Posted
47 minutes ago, Chrispmartha said:

... Any recently designed logo or brand will have options for all the formats needed, Full colour, RGB, CMYK, Mono and Mono reverse... 

This^^, throw in your earlier mention of vectors and, please, I now just need you to mention Adobe Illustrator (or Affinity Designer), package or eps to shout 'House!' in my impromptu game of graphic design bingo. 

And on an RL message board too. Good work sir. 

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Posted
3 minutes ago, Superb Chops said:

This^^, throw in your earlier mention of vectors and, please, I now just need you to mention Adobe Illustrator (or Affinity Designer), package or eps to shout 'House!' in my impromptu game of graphic design bingo. 

And on an RL message board too. Good work sir. 

Not to mention full brand guidelines, Pantone refs, RAL refs, Hex codes, safe areas, typography styles etc etc

 

didn’t want to go too technical 😉 

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Posted (edited)
7 minutes ago, Mumby Magic said:

In hindsight though.

No, I think I said early on in the piece that the name wasn't the comedy aspect of it all.

Can't even check as I think Martyn binned it because it criticised his mate 😉 (that's just a joke by the way)

Edited by Chrispmartha
Posted
52 minutes ago, Chrispmartha said:

No, I think I said early on in the piece that the name wasn't the comedy aspect of it all.

Can't even check as I think Martyn binned it because it criticised his mate 😉 (that's just a joke by the way)

I think the main comedy aspect that involved the name was the reason behind the choice of "Leopards" rather than the actual name.

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Posted
9 hours ago, Eddie said:

While it’s not a great logo, I do think the six stars are a good idea, they’re a proper historic club who’s success in the past should be celebrated, despite the mire they find themselves in now. 

Doesn’t work like that I’m afraid. Imagine if Wigan or Man U did it, their shirts would look like the tunic of your average banana republic dictator. 

I agree it’s nice but their is a limit and for me four is probably the most before it looks tacky.

Posted
17 minutes ago, Kirmonds pouch said:

Doesn’t work like that I’m afraid. Imagine if Wigan or Man U did it, their shirts would look like the tunic of your average banana republic dictator. 

I agree it’s nice but their is a limit and for me four is probably the most before it looks tacky.

They can x by 10 though. Agreed 6 is a few too many but they can’t really have any fewer. 

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