Bradford Bulls launch revamped shop and new initiative

Bradford Bulls have launched a brand new layout to their club shop and ticketing offices, in what chairman Marc Green calls the first of “several” developments to take place at the club.

Green believes the new offices and shop reflect the brighter, fresher attitude around the club since he took over three weeks ago – and said the old offices were a stark reminder of what the club was like when he arrived.

“It gives people the opportunity to get their tickets in a brighter environment. When I got here the reception area was a bit like the club at that time – dark and dreary. It’s now fresh, bright and you can see the stadium through the windows,” Green said.

“It’s an opportunity for people to support the club by buying merchandise in a much cleaner and brighter environment.”

Bradford legend Lesley Vainikolo was on hand to launch the new shop ahead of tonight’s derby against Leeds, whilst the club also announced an innovative new scheme called “Bull Power”.

Bulls fans will be able to log on to a website attached to the club that allows them to switch energy providers, getting discounts for the club shop in the process. Green insists it is a deal that is exclusive to Bulls fans, and hopes that the lure of discounts when buying items from the club will make the scheme work.

“We’re launching the new scheme; it’s a unique thing that’s exclusive to the club. It’s an energy comparison website where supporters will be able to browse the website for all the energy companies – all 25 of them – and compare deals.

“100 percent of my customers save money on another website I run similar to this. This is solely for Bradford supporters; every single Bulls fan that goes on there and switches will get a sizable discount off any purchases they make in the shop.

“It’s basically a case of switch, save and earn.”

A gallery of shots from today’s launch is available to view below.

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