To be honest, I think the pirate badge is/ was a very mislead marketing campaign that simply hasn't worked! The badge isn't representative of the clubs history, the name of the club / town, nor is it an image that I think we should be portraying. Afterall, the crest worked for Wigan why can't it work for us?
The word "Roven" - if this is the origin of the word "Rover" in Dutch, means to pilage, plunder, rape, violate & steal. Which has then been losely adapted to become to word pirate. Sorry but i'm not interested in the pirate emblem as a representation of a family club that is supposed to be looking to the future.
As for being an image that the younger generation can identify with? Hhhmm... not so sure about that one either.
The shirts like the ticket prices are bordering on extortion so much for wanting to attract new supporters and to build loyalty, after 2 years abroad for uni the ticket prices have shot up to