THE Challenge Cup is Britain's most prestigious rugby league competition, however, in recent years it has become less of a celebration.
There has been a great focus on trying to reinvent the Challenge Cup under IMG, with the current format and structure leading to a loss in magic of the competition.
Rugby League Commercial managing director RChampions League group-stage format one of six solutions for rejuvenated Challenge Cup competition
THE Challenge Cup is Britain's most prestigious rugby league competition, however, in recent years it has become less of a celebration.
There has been a great focus on trying to reinvent the Challenge Cup under IMG, with the current format and structure leading to a loss in magic of the competition.
Rugby League Commercial managing director R