Another interesting thing about tv ratings is the almost snail pace conversion of the whole ratings system.
The set top box method is outdated & the technology is there for it to be replaced by digital technology that is in place in just about every tv out there.
The question is why the recitence in keeping this flawed rating system when they can virtually access the results of who is watching what in about 90 % of households?
Why does the NRL virtually outrate the AFL on platforms like foxsports, kayo etc where this digital reading of who view what already exists but not on fta?
Surely when we are told AFL fans are 'wealthier' & watch the game in 'greater' numbers blah blah, they are suddenly beaten in the more 'expensive' realm of 'pay' tv & ultimately more accurate method of ratings measurement?
I think there is a good reason to drag the knuckles on tv ratings measurement for fta when it favors a certain narrative.