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  1. I live in Liverpool and I saw plenty of adverts in Central train station (where tens of thousands of people pass through every day) for what felt like quite a long time, and saw other Ad exposure across the city. My wife works for the city council and received several promotions internally which thousands of other people employed by them would have also received. I know plenty of football (red & blue) season ticket holders / fans who knew about it. I may be wrong and I can only go on my own experience, but the problem for me wasn't necessarily local people not knowing about it, it was the vast majority of local people not caring in the slightest that it was happening.
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