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sweaty craiq

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Everything posted by sweaty craiq

  1. The target market must be passionate of the benefits to them from the partnership, it is the sign of a good and passionate salesman who creates that desire in them. A brilliant salesman creates exclusivity from the partnership which raises the SP due to having multi parties fighting to win it. If you are selling a product technical skills are important when selling a perception then passion plays a greater role in the process, passion is also infectious. You cannot start a cold call by asking excuse me are you passionate about RL, you create that passion - initially by the perceived benefits, then by the actuals and then by the fear of losing them as you work the mutual benefits from the partnership - often at this point the decision makers can become passionate about the product which makes the contract extension very easy.
  2. If you are not passionate about what you sell you will never get value for it an example of how a united sport could use the findings - we probably have a fan base of 300k who attend a game more than once a season, that equates to an annual spend at the supermarket of £1.5 billion pa, £300m on insurances, £1b at pubs/restaurants, gas/ electric/phones etc Now unite that spend behind a united game and you have something to really sell
  3. Circumstance often plays a huge role in the perception of success, 2002-2007 housing market boom and grants like confetti, you had to try not to do better. Benchmarking is the key and when you do that against our primary competitors the results are poor, culminating in the shambolic Franchise concept. We do not need some northern bloke to lead us over the cliff, we need some bloke able to understand our strengths and sell them for the market rate - I don't give a monkeys if he is a RL man or not but if you believe in your product my experience tells me it is easier to sell for the right price than if you didn't. We have a great future, its just that we don't know it.......
  4. Last thing we need is another Lewis, we need somebody who understands our culture and the commercial strengths this report identifies. There are sufficient benefits to buy into without entering Fairyland again if we employ the right person to sell them.
  5. This was reward for ruining our sport and he was probably proposed by the RFU, wasn't it? A bit like some folk can never forgive Maggie, I can never forgive him.
  6. I would hazard a guess that the turnover of Hull City is less than a third of QPR this season
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