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TheTerminator

Member Since 26 May 2007
Offline Last Active Jan 13 2016 07:25 AM
*****

Topics I've Started

Time for a new TV deal?

10 October 2015 - 11:47 PM

At the end of tonight's Grand Final I was reflecting on the respective retirements of Sinfield and Peacock - commenting on their status as great role models and figureheads of the sport.
The sad thing for RL is that both are largely unknown outside the North of England, which is a reflection of the sport itself.

Sky has undoubtedly done great things for RL. However, our deal with them seriously restricts our ability to advertise the sport on a truly inclusive level across the country. Imagine the benefits for RL of an ad campaign and live games/tournaments played out on the BBC, ITV, Channel 4 or even Channel 5.

Is it time to negotiate with a different supplier? Many don't even know that RL exists. Surely if we want to grow the sport we need to be looking for a reasonable deal with a broadcaster that can offer us maximum, nationwide exposure. If we don't look at alternatives, we'll remain a hidden gem.

I'm fully aware that Sky pump a lot of money into Rugby League and that a different deal might reduce our income. I also have no idea of how closely we're tied into our arrangement with them. However, if possible, do we need to bite the bullet and consider short term loss against long-term growth if we're ever to become a popular, nationwide sport?

There is a clear media bias from some agencies against Rugby League. In my opinion, our current status as a sport which is showcased almost exclusively by Sky does nothing to improve our situation.