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Rugby League World Issue 402

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League Express



Member Since 17 Feb 2009
Offline Last Active Sep 17 2014 07:51 AM

#2997018 What can we do to increase attendances?

Posted by gutterfax on 17 September 2014 - 07:51 AM

Is there an answer to the OP yet?

A central sl marketing department funded by 5% of each clubs sky cash and tasked with working with the 12 sl marketing managers on season long projects. Not cartoons by the way but tangible direct marketing campaigns.
Sticking posts in the ground and announcing a ko time doesnt work.......but giving schools 10% kick back on ticket sales and getting local clubs involved does.......hard work, constant communication and a shed load more hard work.......Selling cheap tickets one year and then hoping that people will buy at full price next year doesnt work, but getting out and about in the community does.....its hard graft thats needed not cartoons and cheap challenge cup final tickets...and for christs same, take away the bumper book of spin that fat nigel seems to have found.....its embarrassing

#2984519 Opinion: Rugby League exposes its own Achilles heel again

Posted by gutterfax on 29 August 2014 - 05:30 AM

And people wonder why RL is the weaker code? The IRB control their code with an iron fist.......the FA would crush any such "splitter" activity but RL will accept it because of a 16 team TV deal......

#2983174 Koukash praises Harris input at Salford Red Devils

Posted by gutterfax on 27 August 2014 - 03:46 AM

Marwan says " I was right"!

Hardly a shocking revelation.......

#2979350 What can we do to increase attendances?

Posted by gutterfax on 18 August 2014 - 08:52 AM

Stick posts in the ground and announce kick off times......it's worked for London over the last 19 years......

#2979250 17/08/14 - London Broncos v Leeds Rhinos KO 3pm

Posted by gutterfax on 17 August 2014 - 10:01 PM

Weakened opposition or not, a win is a win. Great for the young players at Broncos. They needed to experience a win.

Delighted with the win... People seem unable to seperate the criticism of the club from support for the team.

#2976845 Expansion

Posted by gutterfax on 14 August 2014 - 04:08 AM

depends on what game it is you want to expand?


If it's the traditional pit village game where local towns along the Hull/Liverpool motorway play each other and venture south once a year for their "big day out", then the likes of Hemel, Coventry et al are fine as they will slowly grow and maybe in 100 years or so, they might knock over Wigan in the cup ONCE........and the game will continue to attract "cost per acquisitio" type sponsors who deliver less cash than a single aviva union club can command.......but it keeps the good folk of Featherstone happy......


If on other hand it's the fast and exciting game that wants to attract new fans in new areas and high spending sponsors and corporates...the game that SUPERLEAGUE was supposed to be, then you need to set your stall out with 10 licences/Franchises that are BOUGHT by the clubs that want them and if need be, the broadcasting partner and the league itself will own a club in London and maybe in another major UK city.


Alas, option 1 above holds sway at Red Hall and as such, the amount of cash the game can attract is linked directly to how many of its fans switch power supply firms....... 



sorry if this is slightly off topic, but the reality of expansion is that unless you do it the way the NRL did in Melbourne, you'd may as well not bother. David Hughes has ###### 13 million + up the wall in London in the last 6 years and achieved exactly nothing......the level of investment needed in option B above would make your average "traditional" clubs owners have heart attacks........2 million a year with no chance of getting a brass farthing back.

#2970881 Broncos sign another international

Posted by gutterfax on 04 August 2014 - 03:27 AM

 i would't be surprised if the avergae gate next year is highers than this years

I would!

#2969690 Catalans Rumour

Posted by gutterfax on 02 August 2014 - 02:52 AM

would anyone fancy leigh or featherstone to beat london this season?

I fancy London to beat both those teams next year and that's what matters. The only other comparison would be the actual results from 2013 when we beat the best 2 sides in the championship whils we were the worst team in SL. This year, I reckon I cod get my local amateur team to beat london

#2969363 Anyone going down under for the 4N?

Posted by gutterfax on 01 August 2014 - 03:49 PM

I arrive in Auckland on 14 Nov for work purposes. I am gutted they have arranged the final in Wellington otherwise myself and another 21 Brits would have been in the crowd.

Wellington is 1hr away by plane which might cost you £50 return......jetstar or air NZ websites will give to a better idea.......seems foolish to let a few hundred miles stop you given you'll have already done 12000

#2967214 Rugby League's popularity riding high (Merged threads)

Posted by gutterfax on 28 July 2014 - 07:32 PM

Rugby Union has made loads of changes:

English National League restructures

Welsh restructure

Scottish restructure

Celtic League restructure

Salary caps introduced

English restructure of Cup comps

Launch and subsequent restructure of playoffs

'Gimmicks' like the Zurich Wildcard

European Cup restructure


Once they started paying "all" their players, they needed to worry about things like attendances, sponsorship etc etc....they tweak where there are issues (Wales/Scotland/Ireland RFU's all turn over more than the RFL individually BTW) and they are having to learn about "professionalism" the hard way. Before they went openly professional, their English cup comp was the #1 thing......now the Aviva Division and a fully blown European comp is the King.....what I'd give to see the RFL have 10% of the ability or commitment to the game's growth.


Their adjustments could be considered "growing pains".....the RFL yet again messing with the system is more akin to adjusting ones truss.

#2966823 Should struggling clubs crowd source their fans?

Posted by gutterfax on 28 July 2014 - 03:47 AM

Here's a copy of something I posted elsewhere, as well as to the Club in 2009. 


20 Point Plan for Harlequins Rugby League for the 2010 season of Superleague.
1. Obtain the name and contact details (Postal, email, Mobile) for every single recipient of a “discounted/offer” ticket in 2010. This should start with every ticket sold for the WCC warm up game in February and be a requirement all season.
2. The moment that a game has taken place, these people should be asked to answer a short survey about the experience in return for a repeat discounted ticket to the next game. This database should also be used virally, with regular offers for 4 for 2 offers if you bring 3 new friends etc......and the data must be managed correctly.
3. Every company employing more than 50 people in the Borough should be offered a free family ticket for each MD with corporate Hospitality (Food, not booze). Everyone who takes up this offer should also receive 10 free match day tickets for the next home game for their staff. They should also be sent a questionnaire asking if they enjoyed the day and if they would ever consider using the Stoop for corporate hospitality.
4. Australians! Love them or hate them, they are important to our crowds. I have heard it said that TW2 is a “###### to get to”, but find it hard to believe that a nation that thinks nothing of driving hundreds of Km’s has a problem with jumping on 2 trains from the Bush or a couple of buses. I know that the Walkabout in the Bush is an AFL pub, but surely it is in the publicans’ interest to promote all sports to his customers. The Redback in Acton offered a free shuttle bus from the Kings Bar to the venue for a few games this season, so it can be done.
5. Above the line advertising is risky, but you really can’t make an omelette without cracking eggs and I believe that the safest bet for the club is Arcadia Magazine. Some form of ATL needs to be attempted, as our existence is unknown outside of our own fan base.
6. Arcadia is the residents' magazine from the London Borough of Richmond upon Thames, produced up to six times a year and distributed to 80,000 homes and selected organisations in Barnes, East Sheen, Ham, The Hamptons, Heathfield, Kew, Mortlake, Petersham, Richmond, St Margarets, Teddington, Twickenham and Whitton. The rate-card for a 1 page advert is £1,400, but anyone in marketing/advertising will tell you that rate-card is rarely achieved. I believe the offer in this magazine should be either for £5 a ticket or £12 for a family of 4. Again, data must be collected and the reaction of these visitors assessed with further offers being sent to them. If 93 people of the 80,000 circulation came to a game after the initial offer and paid £15 for a ticket, the ad will have paid for itself..........that’s 0.0011625% response. No Brainer!
7. On the subject of family tickets, I believe that the South Stand should be designated a family stand. No away fans should be allowed here and Buck’n’Dusty together with 3 cheerleaders should be based at the front of it. As Arcadia goes to every school in the area, head teachers/sports masters should also be offered free tickets to certain age groups throughout the season.
8. Local radio. I have been informed that radio stations charge a hefty sum to broadcast competitions so I would make them an offer, if we are to persist down the “dance/yoof” market that they get co-branding of the event, plus competition winner prizes for any such event. 
9. Communication between the club and its fans has improved out of all recognition this year but needs to be more regular. The e-zine should be delivered at the same time on the same day (Wednesday) every week, with a second email once the 19 man squad is announced and a third on match day. The club should also run weekly competitions on the web site with jerseys, shop vouchers etc offered as prizes. The internet is the future of communication and marketing and needs to be utilised to the full. It is the most cost effective route to market.
10. Current fans need to be canvassed for their thoughts on a regular basis. I don’t mean that the club should open the East/West can of worms fortnightly, but the general feelings of the long term fans should be listen to as these are the people who have followed the club over the years and who have all brought “newbies” to the games......they know what the reactions have been from previous attempt to convert people.
11. Twickenham Station: This is a real bone of contention for me. Very few people in the area know we exist and yet, the best way to let them know sits unused. It is estimated that 75,000 people a day use Twickenham Station, so why not sponsor it, get a local florist/landscaper to fill the place with colourful plants and occasionally have players/cheerleaders handing out flyers to commuters in the evening.
12. I still say (as I did in 2003/2004/2005.........that we should get the cheerleaders and a few players outside “the 19” selling advance tickets to games in Local/Targeted pubs the night before games. Sorry if the next statement upsets anyone on here or at the Club, but guess what? SEX SELLS! I make no bones about this. If you doubt it, I suggest you you-tube the Cadbury flake adverts over the last 25 years. 
13. Away games. The club can easily fill a bus to away games if it tries. Those that travelled to Wales/Wakey know that all it took was a few emails, a couple of RL fans posts and facebook, so the club need to look into this. At £17 a ticket to fill a 72 seater to the M62, there will be enough takers and it really does lift the team. 
14.           Loyal & Loud! The ranks of the L&L need to be swelled. Stuck in the middle of the East, they all have a good view of the pitch, but their “noise” is less projected due to the height of the roof and the distance from the sides of the stands. There is no way that they should be moved, so more people need to be recruited to fill a block. I have no idea how to do this, but “choir practice” from January, in say the Cabbage Patch might be an idea........any excuse and all that!
15. Local Pubs. I posted a while back the idea of targeting 1 pub nearest each station on the route into Richmond/Twickenham. I believe that this long term strategy will attract small groups from each pub to start with, which will hopefully grow over time. Every pub should get a framed fixture list, regular posters sent to them advertising games/offers and each home game they should be entered into a draw for a free signed shirt. During the wendyball season this may not bear fruit, but come May-August, we should see a fair uptake.
16. The Skolars. Again, a topic on which I have been very vocal over the years. The annual game between us is now geared more towards our North London Cousins than us and as such, I believe that they should seriously look at reciprocating this assistance during the season by playing Leigh Centurians, at the Stoop in a double header. Logistically, this can be arranged now if the RFL are made aware of the plan. The games should be marketed HARD and it should be billed as the London Rugby League 30yr Birthday Double Header. I would fill the south stand with free Kids tickets and by fill, I mean fill it. No stone should be left unturned and no avenue not explored/exploited. If the club are going to go down the dance/yoof market again, then this would be the game for it. It should be marketed as a festival of Rugby, with maybe an amateur game on first.
17. As has been suggested before, all of the Services should be invited to our games at a heavily discounted rate. Army, Navy, RAF, Old Bill, Nurses, Doctors, etc...should be targeted on a regular basis. This is an opportunity to gain some decent PR as well as attract potential new regular fans and should be pushed all season
18. Brentford Fans: May to August would see about 6 games where Brentford FC have no games. Why not offer a £40 mini-ST to these people? There is a bus direct from TW8 to TW2 which takes 15 minutes and I am sure that we would see a fair amount of fans take up the offer if it was available. Next Summer, the World Cup will be against us with the RUWC the following year, so we need to be clever how this is marketed. If a WC game finishes at 4pm, then move our KO to 5/5.30pm. If SKY are in attendance, show the WC game on the BIG SCREEN before hand. I am sure there are other clubs in other sports we could extend this special offer to and a few from each will add to our gates.
19. The Jesters Club. Having not eaten there, I can only assume hat this has been fairly well attended, given the fact that the club stuck with it throughout the year. In 2010 I would continue to provide the 3 course option menu and to expand it to a Full Sunday Lunch option on Sundays. I believe that the partition should come down after half time opening up the entire bar for the post match party. Whilst I am all for the membership card scheme for after the game, I would prefer to see the players presentation done in the Kings Bar where all fans can see the players. The jesters post match is fine, but it does seem a little belt and braces by having stuff repeated. The average fan next year will be in the £99 bracket, so why not open up access to the players and get the club BACK TO FEELING LIKE A CLUB.
20. Lastly and maybe most controversial, I would give the free ST back to every registered amateur player in London. I would do this, purely on the basis of use it or lose it and I would get the General Manager of each club involved. If it requires a subsidised bus then so be it, but these guys are the future of the game in London. Their Kids are the future fans/players  in London and we need to get them to games. I would go as far as to offer them discounted Jesters meals, discounted merchandise in the store and give them a free draw all season for the chance to play a curtain raiser on the TW2 pitch. Those fans that have already or are soon to renew their ST’s should have no problem with this as it is in the interest of the club to get more fans (and regular ones at that) through the gates.
So, there you have it. I have laid out my stall for the 2010 season and will watch for results (and attendance figures) with interest from the other side of the planet. I have included loads of free tickets and this is something the club have steered away from in the past, but I believe that if done properly, with resource and follow up activity, it will bear fruit. 
I again repeat that the above is not a blueprint for success, just the musings of a part-time fan. If any are used, I will claim that they were my ideas, but if they are used and fail, I will say I stole them from someone else..............all I know is this. I want nothing more than a competitive team at The Stoop, both on and off the pitch!
Lastly, I have suggested Arcadia Mgazine and Twickenham Station as the only two activities that would involve an outlay of cash. The rest would be a "reduced revenue" activity, with cheap or free tickets used to attract people in. These same people may well spend cash in the bars or at the consessions, as well as in the store and hopefully the ticket office for future games but they would be addditional fans and therefore cost the club nothing other than a few extra £6 an hour stewards.
London professional RL is 30yrs old next year. Why not milk that for all we can with invites to the fans of clubs of every club we have ever played at to our first game of the season v the NRL Champs? An open invite to every ST holder at those clubs to come to the stoop for £5 with a free pint of beer (a la last weekend back at the stoop), together with free entry to anyone who is 30yrs old at the time of the game? Free entry to 30yr olds would surely attract some media attention.....wouldn’t it?



Not saying it would have worked, but I reckon I put more effort into the post above than the club did in marketing itself since.......

#2966820 Should struggling clubs crowd source their fans?

Posted by gutterfax on 28 July 2014 - 02:16 AM

David Hughes wouldn't take advice from a bloke with a hose-pipe even if Hughes himself was on fire........he refused to listen to anyone since 2008 and now he's got the return on investment he deserves. 


As for asking fans? I started off as an enthusiastic amateur offering "sage-like" advice to the Broncos back in 2002.........I am now a marketing professional with my own company. Yes, there would be many ideas that would be "fanciful" but there's also possibly be one or two gems in there......and the simple act of asking the fans their opinion would be appreciated......fans like to feel "part of the club". I sell Season Passes for one client here through the amateur clubs and schools, paying a 33% commission on each ticket sold. We went from having lots of empty seats to 5 "sold out" games from 6 last season.....it takes hard work, constant communication and some more hard work.....but I make sure the clubs/schools players know that it is they that have helped their top tier side popular....


I always thought that it would be cheaper than having a high paid marketing manager to "partner" with a Media & Marketing Department at a University, running competitions for ideas that cost nothing (or a small amount) to boost attendances, with those chosen to be trialed in receipt of some funds to assist with the "hardship" of student life. Worst case scenario, you get a bit of press and a few students who might roll up and help out with boosting the takings at the bar.

#2962608 Bradford officially relegated

Posted by gutterfax on 21 July 2014 - 04:32 AM

Sad day for the RFL who will no doubt now have to reduce the rent they can charge on the iconic ground they lease to Bradford.  :smoke:


As for those who think the Championship top 4 will have a chance of going up......last Year London Broncos were an utter basket case (almost as bad as this year) and yet they dealt to the 2 best Championship sides with ease in the cup. To get to the 4 v 5 Play-off game, this championship team will have had to of at first qualified by beating not only the other top 3 sides from their division, but also by beating at least one SL side.......a SL side with a far superior salary cap allowance and probably more "foreign" players......who they will then have to beat again.

Snowballs have a better chance in hell.........as with licencing, which the RFL gave a whopping 4 years to prove itself before canning it, the goalposts will be moved again inside the next 6 years, once the championship chairmen realise they've been fed a line and in fact, the SL 12 are even more secure now than they ever were under a non P&R Licencing system.

Personally, I'd love the French XIII elite to get up and running as a 100% professional league financed by their own TV deal and for Catalans to join them leaving the M62 to  play what would be as isolated a sport as curling is to the Scottish highlands.........Knock Down Nigel is doing to the RFL what he did to Halifax........and some of you are actually cheering him on?

#2961081 Will the Broncos be swallowed up by the Championship?

Posted by gutterfax on 18 July 2014 - 11:54 AM

I don't totally blame Hughes because the club were already on a downward spiral when he took full control of the club. The rot started by becoming Quins and moving to RU HQ - a blindingly stupid move which the club has made 3 times and always ended up with crowds falling (the people behind these choices are the real culprits).

You also have to blame the licensing criteria of needing a 10k stadium which kept the Broncos locked into the Stoop. If they had moved to the Hive with McDermott still in charge, I think it would have seem crowds increase because it was passionless as Quins RL.

2006/7and 8 delivered the best 3 year period average attendance figures in the clubs SL history. As I've S'au elsewhere what we were called and where we played are not the problwm

#2960219 Will the Broncos be swallowed up by the Championship?

Posted by gutterfax on 17 July 2014 - 01:45 AM

Well, unfortunately, that's how the cookie has crumbled and there is no one to blame but the Broncos themselves for their predicament.

Spot on......and you'd be hard pressed to find anyone who wanted the club to succeed more than me, but Jesus H Christ on a bike....have ever a club been managed worse in the history of ANY sport?
Dead by 2016.......thanks Hughes you stupid cu.....