Rugby League Commercial have agreed a three-year partnership with digital firm ScorePlay.
The deal was facilitated by IMG, the strategic partner of the RFL and Super League.
ScorePlay say that the deal will “help elevate the league’s media coverage, fan engagement, and operational efficiency”.
RL Commercial will have access to ScorePlay’s AI-driven media management system, which they say will help the sport’s media and broadcast partners to create engaging content.
The partnership will cover the Super League, Championship and League One plus the Women’s Super League, Wheelchair Super League, Challenge Cup and the England teams.
The full scope of the partnership, according to ScorePlay, includes:
Full Media Hub: ScorePlay will serve as the comprehensive media hub for all photo, video, and broadcast requirements, streamlining the management of the league’s extensive content.
Tailored Workspaces: The 12 teams in Super League will enjoy personalised workspaces within ScorePlay, ensuring seamless access to their specific assets and resources.
Athlete App: ScorePlay will manage the automatic distribution of clips to every Rugby League athlete, using AI facial recognition.
Seamless Integration: ScorePlay’s system will be integrated with RLC’s photo agency to enable the direct and rapid distribution of high-quality photos, enhancing the league’s media coverage.
Azzuu Integration: Azzuu integration empowers both the league and its teams to optimise their operations and collaborations, ensuring smoother workflows.
Live Streaming: The ability to live-stream up to six games every weekend, coupled with live clipping capabilities, will bring the excitement of Rugby League directly to fans’ screens with real-time authentic moments.
Custom Video Clipping and Data Integration: Custom video clipping and data integration will allow for in-depth analysis and easy retrieval of match actions, providing a deeper understanding of the game.
Usage and Analytics Dashboard: A usage and analytics dashboard provides invaluable insights into how RLC’s digital assets are being consumed, allowing for data-driven decision-making.
Archive ingestion: All of RLC’s archive will be tagged automatically using ScorePlay’s state-of-the-art AI, so they become completely searchable for content creators.
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