The Olympic Games in France may not have had a rugby league presence, but our sport can learn some lessons on how to broaden its audience.
11.6 million viewers!
This is the number of people who watched the Olympic rugby sevens tournament in France, according to France Television (the Gallic counterpart of the BBC). The fourth best audience foTreiziste Diary: How can French rugby league reach the TV audiences for rugby union?
The Olympic Games in France may not have had a rugby league presence, but our sport can learn some lessons on how to broaden its audience.
11.6 million viewers!
This is the number of people who watched the Olympic rugby sevens tournament in France, according to France Television (the Gallic counterpart of the BBC). The fourth best audience fo