Good post Thomas, are you emphasising that refs go onto the field with preconceived ideas about the amount leniancy they should give to a team that has earned a 'reputation'? But by default that reputation can only be earned by refs giving leniency to those teams in the first place and as you say *bring the refs subconscious into play into making calls.
And, in all my long history of watching this sport at professional level, I can never recall when teams and individuals (including those who seemed to have their own whistle like Alex Murphy and Ellery Hanley) who have not taken the rules to the extremes to gain an advantage, but agree it so much more prominent in today's game, it seems everyone is a arm flapper towards the ref, and we have always had those who would cheat, but again so much more so today, who like in your other chosen pro sport of football fain injury at every opportunity to get opponents dismissed, and in both pro games, sadly those on the terraces and tv viewers believe it.
* Emphasised on this very sites own podcast by leading ex ref and in my opinion one of our better exponents in recent years Robert Hicks, who stated that a great percentage of decsions are made subconsciously.