Championship RL and Premier Sports Survey

[RLFan22]

CALLING ALL CHAMPIONSHIP RUGBY LEAGUE FANS

I am recruiting participants to complete a short 10 minute survey for my MSc Strategic Sport Marketing University dissertation here 

 

https://leedsbeckettsport.eu.qualtrics.com/jfe/form/SV_eG8apz7QyGDHfLM

 

The aim of the study is to critically investigate the impact of this new Premier Sports broadcast partnership on Championship Rugby League Club’s marketing strategy and examine factors contributing to fans’ intentions to substitute mediated Premier Sports consumption for live attendance.

 

The findings are intended to help managers focus marketing activities on addressing the variables and determinants that have the greatest influence on sport media consumption substitution intentions, to subsequently implement more informed strategies to make attendance at live matches an attractive alternative to Premier Sports competition for one of their most important stakeholders - the fans.

 

*** To complete this survey you must ***

- Possess a Premier Sports subscription.

 

Any survey responses and shares would be greatly appreciated.