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Stadia we should use for the 2013 World Cup


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#81 Big Picture

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Posted 31 August 2010 - 04:17 PM

QUOTE (Wellsy4HullFC @ Aug 31 2010, 03:42 PM) <{POST_SNAPBACK}>
I wouldn't even touch Ricoh Arena for the entire competition. A 30k stadium in a non-heartland area is a massive ask to get any sort of decent crowd, especially for a potential non-England game. Until the format is announced, I don't really want to suggest stadia for the semis, but I would most definitely keep them both in the heartlands, with only a slight possibility of one in London (but not Wembley FFS, it's huge!).

There is also a lot more to marketing than just offering good deals (not saying you're suggesting that, but needs a mention). If people don't know about these offers, it won't make a difference. And if you're preaching to the converted, you could end up losing money.

Considering the Midlands' reasonable proximity to the heartlands it's a reasonable risk to have one game there, and the bigger it is the more it should appeal to people in the Midlands who I'm sure include many former northern residents who'd be fans of RL. Ricoh Arena's management is open to hosting all manner of events so they might come forward with a great offer and it's a lot smaller capacity than new venues in London are. I do think that with more countries than 1995, having one more game outside the heartlands than there was then would be a way to show some modest growth in the sport's national appeal.

Part of the marketing has to be building up the World Cup as the pinnacle of the game, like they are in other sports. Then combine that with great ticket offers to get fans excited about seeing it.

#82 Wellsy4HullFC

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Posted 31 August 2010 - 05:14 PM

QUOTE (Big Picture @ Aug 31 2010, 05:17 PM) <{POST_SNAPBACK}>
Considering the Midlands' reasonable proximity to the heartlands it's a reasonable risk to have one game there, and the bigger it is the more it should appeal to people in the Midlands who I'm sure include many former northern residents who'd be fans of RL. Ricoh Arena's management is open to hosting all manner of events so they might come forward with a great offer and it's a lot smaller capacity than new venues in London are. I do think that with more countries than 1995, having one more game outside the heartlands than there was then would be a way to show some modest growth in the sport's national appeal.

Part of the marketing has to be building up the World Cup as the pinnacle of the game, like they are in other sports. Then combine that with great ticket offers to get fans excited about seeing it.

But in order to show that, there has to have been one. Is there one? Playing-wise there is. But spectator-wise there is no such evidence. And it's all well and good saying the bigger the game the better, but when we don't know which teams will be playing then it is essential that there is a core audience to fall back on should an unattractive fixture pop up. It could be a game like New Zealand vs France, which would be a massive flop in a 30k stadium in Coventry. This is what I think people keep forgetting when they say put games in these huge stadiums and watch people come in for the semis. They forget that there are only 3 big test draws in the competition, which means one of the semis will be a lot less interesting to the average punter (and on top of that, there is less appeal to watch New Zealand than there is Australia which is shown in past attendances, so a game involving them and second tier test nation will be very hard to sell).
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#83 Big Picture

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Posted 01 September 2010 - 02:17 PM

QUOTE (Wellsy4HullFC @ Aug 31 2010, 05:14 PM) <{POST_SNAPBACK}>
But in order to show that, there has to have been one. Is there one? Playing-wise there is. But spectator-wise there is no such evidence. And it's all well and good saying the bigger the game the better, but when we don't know which teams will be playing then it is essential that there is a core audience to fall back on should an unattractive fixture pop up. It could be a game like New Zealand vs France, which would be a massive flop in a 30k stadium in Coventry. This is what I think people keep forgetting when they say put games in these huge stadiums and watch people come in for the semis. They forget that there are only 3 big test draws in the competition, which means one of the semis will be a lot less interesting to the average punter (and on top of that, there is less appeal to watch New Zealand than there is Australia which is shown in past attendances, so a game involving them and second tier test nation will be very hard to sell).

There is to an extent, it's just a matter of harnessing it and increasing it. Past games at Wembley attracted about 30,000 fans from southern locales and no doubt many from Midland ones too, plus there were 33,758 at the 2000 RLWC opener at Twickenham for a night game despite the near impossibility of northern fans getting down for it at the time. That crowd was only 7500 less than the 1995 opener at Wembley, so quite good in the circumstances. That's something they can build on.
There's no problem structuring the tournament so that barring a huge upset the big 3 will make the semi-finals. The key is to make the games into events that people will want to see regardless (it is a World Cup after all!) and sell them out in advance. They have 3 years to plan this and they appear to have government backing lined up too. If they can't work out how to make one game work at a Midland venue, what does that say about the sport and its' long-term prospects in the UK?

#84 ParisSurtout

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Posted 01 September 2010 - 11:14 PM

Edit


Edited by ParisSurtout, 01 September 2010 - 11:36 PM.

Le rugby a treize, c'est moi!

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