That's helpful insight from BSJ - It hadnt occurred to me the club lost money on shirts but wrote that off against opportunity to attract sponsor income. There's few easy answers with shirts. There's the equation of price v quality v quantity - I'm guessing there's limited scope to influence manufacture cost, but dropping quality significantly may turn buyers off. So it becomes more a question of increasing volume of sales (which again might be limited given Dewsbury is not Leeds Rhinos) - but maybe the club could do a little bit of (cheap, internet based) market research to find out what we, the customers, want. An earlier post suggested better club info on size range and access to buy, another suggested different 'vintage' type shirts (- which I'd buy - if the quality is right!) - this looks like the sort of feedback the club could usefully seek and respond to, as well as modern v traditional style.
Posted by XIII Ram
on 02 September 2014 - 03:09 PM
in response to Christheram: I agree, I don't think there is a big problem - but the example I gave is from earlier this season - which along with monkbar's experience suggests there is a persistent problem with a small minority - maybe only one. The abuse I heard dished out to the officials was pretty extreme beyond a few swear words. Perhaps I shouldn't have turned a blind eye - but the club appear to be picking up the message about more visible and proactive stewarding. hopefully monkbar's family will give it another try and have a better experience.