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RLWC2013 teams up with The Reading Agency & Jamie Jones-Buchannan

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Rugby League World Cup 2013 team up with The Reading Agency and Jamie Jones-Buchanan to promote literacy skills

Rugby League World Cup 2013 announced today that it will be working with The Reading Agency to support the ‘Six Book Challenge’. Leeds Rhinos and England player Jamie Jones-Buchanan will spearhead the initiative which includes specially branded materials which will enable public libraries, colleges, workplaces and prisons to put books into the hands of sports fans.

The support materials include quotes from Jamie and recommendations for books at all levels for Rugby League fans who might not otherwise be encouraged to start reading. Organisations running the Six Book Challenge will have the opportunity to bid for their events to feature the Rugby League World Cup trophy and involve international players based in the UK.

RLWC2013 Marketing Manager, Mark Foster, said: "We're using RLWC2013 - the next major UK sporting event after the Olympics - to inspire, motivate and educate as many people as possible. The Six Book Challenge is an important part of this and will enable us to talk to existing and new fans in a really engaging way."

England international Jamie Jones-Buchanan said: “I didn't really start reading until I was about 24/25 years old; for me, my biggest starting point was Dan Brown's Da Vinci Code. I went on to read other Dan Brown books. They were the first fictional books I'd read as an adult - all the other books I'd read were manuals or factual books about science, because I loved the sciences.”

"I read with my three sons as often as I can. I think it is important for them to have reading as something that happens regularly in their life and it's great when they come to me and say, `Daddy I want a story'. At their age they are like sponges and they soak so much up, so reading regularly is really important for them."

My message to any rugby league fans out there thinking of signing up for the Six Book Challenge would be just give it a go. Don't be shy or embarrassed, even if you haven't read for a long time. No one will be judging you and it can only bring you good things.”

#bethere Twitter: #rlwc2013 @rlwc2013 Facebook: /rugbyleagueworldcup

RLWC2013 Communications Manager

Martin Johnsto

Tel: + 44 (0)7748 46966 / 0844 887 1730

Email: martin.johnston@rlwc2013.com

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