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2021 retail range released

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As part of its new brand unveil, Wigan Warriors, in conjunction with technical kit partner hummel, are excited to launch the first part of our 2021 retail range.

The Club have unveiled a striking new identity ahead of the 2021 Betfred Super League season, introducing a fierce and determined Warrior to its badge for the first time, whilst retaining some key elements of the old crest. To learn more about the new badge please click here.

The first garments featuring the Club’s new badge, including 2021 training and travel wear, are now available to browse and purchase from a new-look online store by clicking here


Various new-look ranges will be arriving regularly in the coming weeks including the Warriors’ eagerly anticipated 2021 home kit which will launch later this week. 

Wigan Warriors executive director, Kris Radlinski, said: “Following on from our rebrand unveil, we are delighted to make available the first retail items which are proudly adorned with our new badge.


“Part of our ambition for the rebrand was to produce a world-class retail offering which reflects our vision for the Club including our desire to appeal to new and existing fans. 

“We have spent a considerable amount of time researching the market to understand how leading global sports clubs approach their retail operations. We are not just aspiring to be the best in the sport of rugby league but are aiming for excellence in everything that we do. 


“We have been working extensively with hummel for some time to achieve this and are delighted with the results. One thing that has become apparent to me is how well the new badge transfers across different garments and colours, which offers us more flexibility moving forward.

“I’m sure that there will be plenty of Wigan fans who can’t wait to get their hands on the new items so I would encourage everyone to check out the new range via our improved online store, plus to keep their eyes out for what is to come in the next few days and weeks.”


hummel commercial director, Neil Burke, added: “We are absolutely delighted to have worked side by side with the Club throughout the rebranding process, thus incorporating a new vision for retail, which can be clearly seen within this striking training collection.”

Wigan Warriors 2021 training and travel wear, plus an all new-range of branded accessories, is now available to shop via the Club’s new-look online store by visiting store.wiganwarriors.com. Fans are advised that sales will be online only at present due to impending government restrictions regarding non-essential shops. 

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The post 2021 retail range released appeared first on Wigan Warriors Blog.

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