It doesn't mention Rugby League but nevertheless is very interesting listening for anybody trying to raise the profile of a club or sport in general.
Whilst not featuring RL, the principles and logic discussed apply as much to our great game as the sports in question.
I am not bright enough to be able to post a link but it is still available on BBCiplayer. The advert for the programme gives a good synopsis of what it was about.
It barely scratches the surface and could have definitely benifitted from being on longer (it was half an hour or so) but I really enjoyed listening to these guys.
Evan Davis meets three of the sport sector's top business brains and gets them to share their stories of reinvention and the secrets of their industry. Evans hears from the darts, snooker and boxing promoter, Barry Hearn, who is also chairman of Leyton Orient and creator of the televised fishing contest, Fishomania. Former Formula 1 boss Max Mosley gives the inside story on how his sport became a hit in the Far East. And former managing director of IMG India explains how the Indian Premier League turned cricket into a showbiz sporting sensation.
Edited by Keith Nutter, 26 October 2012 - 12:11 PM.