The Rugby Union World Cup will not be shown on FTA tv in most of Europe certainly not in Scandinavia, Germany, Austria, Eastern Europe, Russia etc and a vast majority of the people in these lands/areas have no idea or interest in Union. However Handball or Ice Hockey will see massive interest and get far more publicity and you could easily argue that them sports, have a bigger reach than Union. Union outside the UK, France, NZ and South Africa its a minority sport. How many people in China, India, Brazil Russia, Mexico, Most of Africa have even heard of RUgby let alone have watched a game? The Spin from the kick and Clap brigade can make claims bt the reality is Union is not a global game and it certainly is not the 3rd biggest sporting event in the world. I can accept RUgby Leagus is a very tiny sport even in France and England. But it seems Union fans/people get very upset when you say that Union is not a Global Game and is not as big as they think it is.
Perception is a large part of reality. If Rugby Union can hype it's World Cup so that people perceive it is a major tournament this generates a momentum of it's own and it will be regarded as such by more people especially by neutral media.
While I agree this exaggeration can be seen to be equivalent to blatent lying I see it no different to Boxing claiming a fight is for the World Championship when there are several of those or Baseball teams playing in the World Series when it is only US and Canada who play for it.
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