Cowardly Fan

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About Cowardly Fan

  1. Or once the man behind the marketing left the club. It's more difficult to grow crowds without results, but there's still examples of teams doing it in sport. Genuine question since we can only have a limited number of teams winning at once how do you think we can grow crowds in the game as a whole?
  2. I do think there's scope to increase prices, relative to other sports rugby league is very cheap - even League 1 football teams are on average more expensive than Super League, and even in working class areas too. From my experience % capacity does have an impact though, as scarcity of tickets does drive demand to extent, perception that you can buy on the day is a problem. If you can get to the stage of selling out some games, or at least selling out all the best seats then that pushes people to buy earlier. For Man Utd for years they didn't sell out Season Tickets despite winning everything, but once they sold out one year it made it much easier the next year (despite poor performances) as people knew they couldn't leave it late. Once you sell out tickets that also drives hospitality sales. On a separate note, does anyone know how League 1 attendances are looking so far this season or anywhere online to check? I'm particularly interested in Coventry and Newcastle.
  3. Very interesting, thanks for sharing. Have you considered crowd funding or sponsorship of a development officer? The latter is something that works very well in racing, private people (as opposed to businesses) own a share of a racehorse as they like to support the sport, it gives them something to follow and they also get updates on its progress. I'd pay for a % if there was something similar in rugby league.
  4. It's a bit misleading that you're comparing the MLS with the NFL, NHL and NBA. The first is just one league of football, the others are the entire sport. Even if you ignore that the MLS is growing at a very quick rate and demographic changes - more Latinos, young adults are following football much more than the older generation - mean it's going to continue to close the gap. All that said it is a huge gap still, but to suggest Football has somehow failed is ridiculous and goes against all the analysis conducted by people in sport on the growth of Football in the US. It takes a long time to fully embed a sport in a country, there's no example I can think of from the last 30 years of a sport moving to 1st or 2nd from outside the top 5. As others have said even less than 1% of the NFL's revenue would make a sport viable professionally.
  5. Then why do crowds decrease for other relegated clubs decrease, even though they can be expected to win most of their games? I understand they've spent a little more, but it's also about willingness to learn from past seasons and try new things. Hull KR seem to be more progressive than a lot of super league clubs on the business side.
  6. We're not comparing Whitehaven with Manchester United, we're comparing them with London Skolars. At least you are accepting that marketing works now.
  7. Even if you just cover costs for the game it's worth it. Get a couple of those people hooked and you will have a great profit when you look at season ticket prices and the length of time people have them. Sport is decades behind other industries in measuring the value of a new fan. Look at the benefits you get for opening a new bank account for example, most likely they won't make a return on that for several years but they have a clear estimate of the value of a new customer. It's a missed opportunity, but I'm hopeful some clubs may learn a little from Skolars if they weren't planning it already.
  8. I think being the first game and well connected may have also helped skolars, but agree Whitehaven could have done more. These games are perfect for reaching out to casual or new fans, which is why marketing becomes more valuable than a normal game. From an anecdotal experience as well I've dragged plenty of newcomers to games over the years, and at club level games against the London Broncos seemed to be at the top with Wigan for attracting new people.
  9. I think it means they've only played 3 games. They have brought in some Canadian players, maybe they think they need a bit more training before they are ready for games.
  10. It's a strange decision, Magic Weekend is one of the few successes the RFL have and they want to rip it up and start again. The event is growing, even if it's at a slower rate than what I believe is possible. I understand the desire to expand to more areas, but think there are better ways to do this. I'm also doubtful profit would increase with 3 venues to hire and the RFL may struggle with the extra organisation as they did with the 4 nations. Play on the road games in strategic areas and support the clubs in their marketing. If Warrington play a 'home' game in Coventry then the RFL should promote to all fans on their database from the area. Then promote both Coventry Bears and the super league teams involved to the new fans we attract.
  11. They could do it, but I don't think it's correct since certain times of year are always more expensive. You just convert the 'problem' to some fans being lucky to go in prime season at an average price.
  12. Think it through Catalans join Super League and 10 years later you have other Super League signing their French players. Simon, Springer, Navarette, Escare, Pelissier, Pala. Not to mention those at championship clubs, or that it seems to have encouraged super league teams to recruit more from elite one, or that 10 years is a fairly short time period to develop players given the age most start. Catalans have increased the player pool, they recruit foreign players but also provide for other teams. Toronto would have a bigger challenge, as they'd almost have to create a youth league themselves but it's possible with their backing.
  13. It's not revolutionary, but it's something many Rugby League clubs don't do well. It's a pretty obvious thing to say you want media coverage, but there's a skill to building the relationships and writing interesting releases for them. That's where they are smart using the trans-atlantic thing, since noone knows about some union team. You can call it a lie all you like, but all good marketeers do it to some extent and it's worked for them. The sponsor is probably one of the largest deals, if not the largest in history of RL in northern-hemisphere. The flights won't be cheap, so even if it's a pure contra deal with no cash then it would be up there. 7k Season Tickets I'm skeptical about, but it's one thing that will be easily proven when the season starts so I doubt it's a blatant lie. I'm prepared to wait and see. Given you question the sponsorship, trans-atlantic promotion and Season Tickets what exactly are you giving Perez 'every benefit' for?
  14. I'd strongly expect it to be Sky. 15m people over 3 weeks isn't a particularly high reach, when you consider it is duplicated.
  15. I hear a lot of people support two leagues of ten, but the big disadvantage is it reduces the other sources of income for teams in the top league. Sponsorship and hospitality will take a big hit for teams in the second league, ticket sales also likely to be lower. Sky would also want their games to be the top league. To try and divert the thread back, are there plans for Toulouse to loan players from Catalans this year? They seem committed to a gradual growth at the moment, will be interesting to see if they are tempted into a couple of big signings if they make the top 4.