Cowardly Fan

Coach
  • Content count

    165
  • Joined

  • Last visited

Community Reputation

94 Excellent

Recent Profile Visitors

1,696 profile views
  1. Draper also leaving the RFL

    I agree, generally your profit margin is much better on renewals than new deals. There is room for the sport to increase the number of sponsors though.
  2. They had a massive drop in funding from Sport England. Where would you have cut funding from instead?
  3. An alternative/addition to Bob8's response is that it needlessly narrows the field. There's very few people with that knowledge and the required experience, hence we may rule out better candidates.
  4. Doncaster Season Tickets

    Bradford didn't struggle because of the season tickets, that was a good strategy and part of their success in getting high attendances. It was the cost of Odsal and mismanagement. This makes the assumption that all of the sales came from existing fans, when actually they will have attracted new or lapsed fans with this promotion. Short term you are right it will likely cost them some many this season, but many sports teams don't recognise the long-term value of fans. Fans are more loyal to a team than just about anything else they spend money on (Nike or Apple would give anything for that kind of loyalty to their brand). They have just gained 400 new Season Ticket holders, granted at a cost of only £50 but given they have an average tenure of 10 years that could be worth £200k (several times more than the loss this year). That's before you look at increasing the prices, match day sales, hospitality & sponsorship opportunities.
  5. North America sponsorship myth?

    Often deals are signed months before the launch. If the companies have come on board in the last few months it would be strange to do a launch now. Sponsorships aren't always listed on the website either - roughly half of football sponsorships will be on there.
  6. Toronto v Halifax venue

    Yes I can see the routine quite clearly now. In fairness it's quite successful albeit misleading.
  7. Toronto v Halifax venue

    Let's stay on the point - we agree away fans are irrelevant given the increased home attendances. Of course I wouldn't be so rude to suggest they're doing them a favour, in fact it's very rude of you to suggest I did. Toronto do offer clubs an opportunity though which is much more valuable than away fans.
  8. Toronto v Halifax venue

    Toronto helped the majority of clubs to their record attendance last season. That's much more valuable than away fans as they can attract them to other games. Leneghan didn't say anything of the sort about Toronto.
  9. I don't buy that. New Zealand v someone is probably the easiest to sell, but if you're saying it's them or bust now then the 2025 world cup is doomed to fail however many games we stage there. A few rugby league games aren't going to convert the masses. The focus on top level competition is also wrong - fans are terrible judges of the standard of play, those new to the sport even more so. Whether NZ send a 1st team or 2nd/3rd string will make little difference to their enjoyment. That's why I think it's worth calling the NRL bluff on this - announce the game and even if a couple of players drop out the impact is much less than if it was in UK or NZ.
  10. Super League restructure coming

    I can blame Sky for not pushing rugby league more on their own channels, but can't expect them to buy loss making adverts on other channels. They have no responsibility to throw huge money around, just to maximise viewers once they have signed the deal. What you're suggesting is much more long term, and if it worked rugby league wouldn't show loyalty to Sky for it, we'd seek the best possible deal either from them or elsewhere. True it didn't work a couple of times, but the main issues of the two (lack of stable ground, significant population, wealthy population, business management) won't necessarily apply again. Toronto already look much better prospects than London or south Wales ever did, if teams in the USA have similar setups it could work.
  11. Super League restructure coming

    It wouldn't get a return on investment, I can't blame Sky there. I really don't follow the argument - if we had a similar situation in terms of coverage and revenue in the USA are you suggesting that wouldn't be good for the sport?
  12. Super League restructure coming

    Current MLS tv deal is about half that of the NHL, that's before you consider the deals for the European leagues. Most people I've spoken to working in sport there expect it to pass Ice hockey for popularity within a few years. That's all largely irrelevant though, rugby league doesn't even have to be nearly as popular as football there to be a huge success for the sport.
  13. Sx Nations with England Knights

    Check historic attendances for the Knights and compare to full England games against the same teams, they seem to be in the majority. Personally I wouldn't attend and I'd have much more trouble selling it to a newbie, who normally are more drawn towards internationals. It'snot unique to our sport either - look at the reaction to reserve teams being entered into the football league trophy.
  14. A large amount of the fans going to the world cup here had no idea about the strength of Australia. My dad watches super league every week on Sky, but wouldn't have been able to name one player in that final. I do agree that it is a disadvantage for them, but that alone is not stopping them from selling (much) more tickets for the tournament. They also benefit from significant advantages with a long lead in and a higher popularity of the sport. With proper planning the final should have been sold out before the tournament started. It's a good PR story and sellouts feed sales for other games.
  15. I'd agree with that. I think people are missing that the blame is mainly being placed on the administrators rather than the fans as well. I understand Australia's status as heavy favourites can have a negative impact, but there are many more factors in ticket sales than England being competitive. The 2000 World Cup was a low point, but 2013 was a success in that time not much had changed in England's performance, but a lot did in terms of organisation. There are many examples of games being well supported in Australia and elsewhere where the match has been in no doubt. Also, despite New Zealand regularly beating Australia recently there hasn't been a large improvement in attendances for their matches. I've worked on marketing many sporting events that weren't competitive, including charity games, testimonials, friendlies, cup matches and league games. It's an excuse to say that's why we don't sell more, and not a good one.