SKY have a sport in their portfolio that is not under threat from other providers
The price they are also paying for that sport is less than they have to for other sports with less viewers
SKY have a sport that gives them very good viewing figures across the UK already without promotion - therefore they don't do any
This isn't having a go at SKY - basic business economics are in play here
So why do they plug football all the time then?
They're guaranteed an audience for that too.
- Johnoco likes this