I thought this was a skit at first!
RU have taken the worst possible example they have of a flawed, static, indulgent, failing element of rugby and have the gonads to advertise it as a positive for their WC. They are secure in the knowledge that there will be absolutely no discredit heading their way that will gain publicity that tarnishes their image. A masterclass of advertising.
RU may be buying RL players but we need to buy their publicity people. If they can polish this ###### then imagine what they could do for a game that got rid of the turds decades ago.
They also don't seem to understand the play on words of "too big to fail", "too big to miss" is not the most socially reputable motto for an event given it was used to describe morally corrupt, disreputable organisations that were bailed out by the taxpayer.