If Elston thinks the venues are why people are not interested in Super League.
He is just a suit and a lot of noise and not the real deal.
The game needs competent leaders and a fixed and interesting structure for a set period of time.
Money and effort putting aside to increase its market profile.
It would be nice if you could ask someone in any position of authority what they were going to do, they could just turn round and say "just run things properly, no sound bites, no politics, just get on with the job".
Saying we need need North America is the same as saying I am going to pay my mortgage of by winning the national lottery.
Its not going happen. The USA is a country that believes in isolationism.
That just suggests you have no ideas for fixing the game in the european market. Its building without a solid foundation.