I've been advocating investing in the development of RL in the USA for a number of years. V'landys sees financial opportunities over there, that hadn't even occurred to me, so good for him, for NRL and hopefully, for RL in general. If we join forces with the NRL (in whatever capacity) for the development of the sport over there, I believe we (both) have the greatest chance of success, than we would if we attempted any similar effort in any other country in the world.
There's more money there. There are more high quality athletes (per head) there than any other country in the world. The development of semi-pro, then full blown professional clubs holds the potential of creating (relatively quickly) a credible competitive International team to add to the paucity of International competition in the Northern Hemisphere.
If this can be done, at hardly any real cost (due to selling the events we organise at a profit) then there is no reason not to do it. Over and over again.
The willingness to accept (as V'landys is doing) a modest risk, (based on our conviction that we have a great product, with potentially broad appeal) combined with truly professional marketing of the events makes perfect sense.
I'm just grateful that the NRL is moving in that direction. It would be churlish and miserly not to get involved on the same basis.