Opinion: Why improving Rugby League in heartlands first is key to growing game

SIMON GREENWOOD-HAIGH is the head of emerging brands for Associated British Foods and he has worked in sales and marketing in fast-moving consumer goods for 15 years at companies such as Kellogg's, Aldi and the 2 Sisters Food Group. He has been a Wakefield fan all his life, despite now living in St Helens, and in his younger days he played amate