Tom Coates

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  1. Stadium naming rights

    For clarity: e.g: Tetley's Owl Lane or Fleetmaster Crown Flatt or YBS Colliery
  2. Stadium naming rights

    Thanks everyone for the thoughts and feedback. I'll hopefully get chance to grab Mark on Sunday to pass the comments on.
  3. Stadium naming rights

    No, I'm suggesting we do both. Leeds did it: So can we. e.g: Tetley's Owl Lane, Fleetmaster Crown Flatt, YBS Colliery
  4. Stadium naming rights

    I agree that sponsorship is important, and calling it The Colliery would allow for that. But I also think it's important that the home of a club established more than 100 years has a name that transcends its corporate backer, like Crown Flatt was, like Mount Pleasant is. If we were to take the 'if it's yours, sell it' philosophy to its logical conclusion then we could go the whole hog and rename the team the YBS Builders and ditch the Red, Amber and Black to play in the company's own corporate colours of blue and yellow. It's important to find a balance between sponsorship and identity and there is definitely room for both. For clubs like Dewsbury, our history and identity is becoming an increasingly important asset for marketing the club. I believe that people are attracted to brands that are substantial, meaningful and well established. You need to give somebody something to grab hold of. To use a practical example, imagine if Manchester United changed their badge and colours every year and sold off the naming rights for Old Trafford? At our club, the brand identify manifests itself in various places: Nickname - Rams, links to the wool of our traditional local industry Home colours - Red, Amber and Black for as long as anyone can remember Away colours - We're some way towards establishing blue, white and green as our traditional away colours Logo - original, voted for by fans and representative of our colours, nickname and year of formation Fans - The Amber Ribbon is increasingly becoming used as a 'catch all' label for our followers Song - Original recording at our stadium by a local brass band, and now an entrenched part of match days and increasingly synonymous with the club The missing piece of the jigsaw, I think, is the stadium, which lacks an identity of its own. I accept the point about the name 'colliery' being dated, but it's part of the site's heritage. And if it provides a platform to educate young people about the history of the local area and the wider town, then fantastic. Personally, I think we should base our strategies not only on selling the club but also on making it a source of local pride. And you'll probably find that if we can make it a source of local pride then it will help sell the club anyway. And where traditions don't exist, let's identify aspects of our club's culture to create new ones - like we did with The Amber Ribbon song. Another more contemporary suggestion I had for the stadium name was Heavy Woollen Park - 'The HW' 'The Tetley's HW' 'The Fleetmaster HW' etc. I also think there's mileage in having a wider name for our facility. Thanks to the investment of various people at the club, we have a fantastic complex on Owl Lane that's far more than just a rugby ground. We have a car boot sale, function rooms, 4G pitches, bars etc., used by the likes of Bradford City, Ossett Town, Wakefield Trinity. So, how about the name 'Owl Lane Leisure Village' or 'Amberwood Leisure Village' for the wider complex? I think this would be a far more marketable name when we're pitching to prospective wedding, party and facilities customers, and certainly stronger than just saying "Up at t'Rams". You could then give the 'playing arena' its own identity within that - The Tetley's Stadium at Owl Lane Leisure Village. The 'leisure village' element need not concern rugby fans and the 'stadium' aspect need not concern other users of the facilities, but having both would ensure that we can point the right brand at the right people at the right time. Let's be proud of our identity and heritage, play to our strengths - and think big! PS: coolie, if you have a number for Bill Gates or Elon Musk, please could you pass it on to Viv?
  5. Stadium naming rights

    Mark has held discussions with a number of interested parties, but nothing to report further than that at this stage. To avoid things becoming too messy, the plan is to retain The Tetley's Stadium name until a deal with a new partner is struck. My personal view, and something I have mentioned to various people at the club, is that the stadium needs a traditional name. Since moving in 1994, we've been New Crown Flatt, Ram Stadium and The Tetley's Stadium. I don't like New Crown Flatt, because Crown Flatt was Crown Flatt (if that makes sense!?) and Ram Stadium just seemed an unimaginative idea. I like the idea of calling the ground The Colliery, The Colliery Ground or The Shaw Cross Colliery, to reflect the location of the stadium. From a naming rights perspective, it could be The Tetley's Colliery etc.
  6. Dewsbury v Wolfpack

    Hi all, Some good suggestions on this thread. My personal opinion is that the Toronto home match is a huge opportunity for us to post one of the biggest crowds of the year, and not 'another game with no away support' where we just hope for the best. Due to the nature of the media team, we tend to have to focus on what's directly in front of us, and right now that's selling season tickets, selling merchandise, launching the away shirt and promoting the Bulls friendly and opener against Sheffield. Now that there are four of us in the media team, it may be that we can afford to allocate this project to one person, while the rest of us manage the usual ongoing media output. I think it's probably too early to start promoting the match, but it certainly isn't too early for us to have conversations with various parties to find out what's possible. Thanks, Tom
  7. Season Ticket still not arrived

    Thanks. Will speak to supplier to find out what the issue is. I've received your contact form through. Let me know if you don't hear anything back.
  8. Season Ticket still not arrived

    Agreed. Trying my best to improve platforms for communication and contribution.
  9. Season Ticket still not arrived

    Hi HirstyRam, Sorry that you've had issues. The merchandise, beyond replica shirts and a small selection of lesuirewear, is produced and supplied externally. The 2018 leisurewear range was placed on sale by our supplier at the start of December and there was a deadline of 12th December to guarantee delivery before Christmas. Did you order from here or directly from the club? Sorry as well that the delivery of the season ticket has been delayed. Usually, season tickets are available to buy and collect in person. Did you order over the phone? Can you let me know what was discussed in terms of delivery dates, so I can discuss it with the relevant people at the club? The office opening times are on the official website here. There's also a form on that page for you to contact the club if it's out of hours or nobody is available to answer the phone. In instances when you can't make contact, I'd recommend filling out the form, as it sends email copies to office staff, other club staff and myself. I can then give the relevant person a nudge to contact you if there's a delay. Thanks, Tom
  10. 2018 Squad confirmed

    Billy Hayes, Jordan Crowther and Jared Simpson didn't play on Boxing Day.
  11. Thanks

    Thanks Nick. A dodgy microphone, a varied and packed agenda and players with long journeys home to make after training made it a difficult one for the club to organise and deliver, but it was a very successful night.
  12. 2018 Kits

    Dewsbury Rams home shirt
  13. Boxing Day - any hope?

    Interviews: Billy Hayes - Rob Spicer - Rob Worrincy - Kyle Trout - Tom Halliday - Aaron Brown - Sam Day - ...more to come. And there's a box on the website where you can type in your email address to receive news stories direct to your inbox as they are published, so you never lose contact!
  14. The Dewsbury Faithful Latest

    If somebody would like to donate using PayPal then they can 'PayPal' me and I will make a donation on their behalf, which will appear under their name.
  15. The Dewsbury Faithful Latest

    I don't think there's a PayPal function. You donate by adding your card number, expiration date and security code.