Super League's former creative director Lee Hicken believes massive change is needed in the running and governance of the competition if its audience and profile is to grow in the future.
Hicken and his company, 'The City Talking', were appointed by Robert Elstone in 2019 to help market and promote Super League.
The Leeds-based agency was behMassive change needed in Super League, claims its former Creative Director
Super League's former creative director Lee Hicken believes massive change is needed in the running and governance of the competition if its audience and profile is to grow in the future.
Hicken and his company, 'The City Talking', were appointed by Robert Elstone in 2019 to help market and promote Super League.
The Leeds-based agency was beh
