Super League signs two-year deal with Sky Sports

Super League (Europe) Limited has announced a new two-year broadcasting deal with Sky Sports that will cover seasons 2022 and 2023.

The new contract will allow Sky to screen 66 matches per season, including the Dacia Magic Weekend, the Super League play-offs and the Betfred Super League Grand Final.

The new agreement will extend Super League’s partnership with Sky to 28 years.

Although no details have been revealed by the two bodies, League Express editor Martyn Sadler claimed in his ‘Talking Rugby League’ column this week that Sky will pay around £25 million per year for the broadcasting rights, a significant fall from the £40 million per year it had been paying under the current contract, although that included the rights to the Championship, which have now been freed up, allowing the RFL to negotiate with alternative broadcasters for the rights to that competition.

Negotiations had initially focused on securing a longer deal, but a broadcast market that is currently in a state of flux, with new players entering the market, suggests that Super League is likely to look at alternatives to Sky for broadcasting contracts from 2024 onwards.

The new agreement will see Sky Sports have the first pick of games in each of the regular season rounds as well as first pick in each of the play-off weeks.

But Sky Sports has pledged to work with Super League to reach new audiences and will make some of this season’s fixtures available via free-to-air Sky platforms.

On the announcement Super League executive chairman, Ken Davy said “It’s great to be able to extend our excellent partnership with Sky Sports. Sky have been with us from the start of the competition, back in 1996, and are now an integral part of the Super League family. Together our partnership has seen Super League achieve record viewing figures in recent years.

“We’ve worked closely throughout the current pandemic and every step of the way Sky have been immensely supportive. Together we have managed to give fans an exceptional amount of coverage during these unprecedented times.

“We’re truly grateful for Sky Sports’ comprehensive Super League coverage, capturing so many iconic moments for over 25 years. Their coverage of Jack Welsby’s unbelievable last minute try to win the 2020 Betfred Super League Grand Final for St Helens will remain in the memory of fans for many years to come.

“Super League looks forward to working with Sky Sports on the exciting free-to air opportunity, growing our audience and allowing more fans than ever before to see our great game.”

Sky Sports Managing Director Rob Webster said: “We’re delighted to be continuing our rights deal with the Betfred Super League to 2023. It is testament to the quality of the competition and our coverage that sees our partnership move beyond a quarter of a century.

“The Betfred Super League continues to produce fantastic drama on the pitch and is an essential part of our offering to Sky Sports customers. We look forward to bringing our viewers more magic moments from the competition in the years to come.”