For those of you, like me, who get free BT Sport as part of BT Broadband:
I tend to just stick BT's Champions League spam letters straight in the shredder but one today annoyed me. It's worth being aware that unless you actively downgrade your package to BT Sport Lite by tomorrow that you'll be charged £5 a month for the privilege of subsidising BT's football expenditure.
This is the classic bait & switch that has had banks fined over the years and is quite cynical really.
BT have fallen into the same tactic as Sky by bundling football with the other sports and assuming that those of us who like other sports will put up with having to subsidise football just to get our fix of our preferred sports. They then increase the fee year after year, knowing that once we've accepted the first increase that we'll accept them every year.
I've downgraded and sent them a snotty email reminding them that bait & switch tactics like this are illegal and tend to get fines from regulators.