League Express editor MARTYN SADLER considers the limited branding success of rugby league.
IN THE modern commercial world, having a vibrant brand identity is often the key to success, giving added value to a product and ensuring that consumers will pay premium prices for it.
And that message is just as true in the sporting world as it is in Final Whistle: Where is rugby league going wrong in its branding?
League Express editor MARTYN SADLER considers the limited branding success of rugby league.
IN THE modern commercial world, having a vibrant brand identity is often the key to success, giving added value to a product and ensuring that consumers will pay premium prices for it.
And that message is just as true in the sporting world as it is in 
