CASTLEFORD TIGERS have revealed their social media following numbers at the end of 2023.
The West Yorkshire club has always had a solid social media engagement base and the numbers released over the weekend prove that is still the case.
The Tigers have a following of 79,000 on Facebook, 36,000 on Instagram, 60,000 on X (formerly Twitter) and 16,000 on TikTok with the club almost accruing 200,000 followers across all social media sites.
Under the new club-grading system, digital engagement accounts for 1.5 points out of the five available for fandom, and the 20 on offer in total.
The metric is split across three areas: social following (over 100,000 earns 0.15 points, and over 500,000 earns the full 0.2 points), total engagement across social media (over 5 million in a year is required for the maximum 0.8 points) and website visits (60,000 in a year earns the full 0.5 points).
Alongside the reveal of their followers, Castleford said: “As part of the IMG grading, digital output was taken into account. The club’s channels were ranked highly in the table and that boils down to the brilliant engagement across all of our channels.
“We will be posting a wide range of fun and engaging content across the coming year, and the channels will be the hub to keep up to date with all things Castleford Tigers. As we approach a cumulative total of 200,000 followers, make sure you’re following every channel so you don’t miss anything going on at the club!”
The Tigers were initially given 12.16 points – placing them 13th of all professional clubs and putting their Super League status at risk – in the indicative scores released at the end of the 2023 season, with the club appealing the decision on the basis of making an error in their submission.
Although their appeal was rejected, the RFL did acknowledge their score was incorrect, and the club say that they should have received 12.91 points, which would have placed them eleventh in the rankings.
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