I have to agree - times have moved on. Similarly the FA Cup Final is not the centre-piece it used to be in football. Season ticket culture, other alternatives, flexible holiday times etc have all contributed. Its no good getting too stressed about counting empty seats ( all seater stadiums exacerbate this). Rugby League has a relatively small fan base and you cant expect them to turn out for all these events : International , Magic, trip to France in addition to the price of season tickets.
The on field game is tremendous but the catalyst for a step change in profile is a successful international programme and as stated ...beat the Aussies!