Agree entirely with this comment. If you watch rugby league on Foxtel in Australia, you are inundated with sponsorship which is not in your face but just brings in money. This is not only on the live games but programmes midweek with Matty Johns, NRL 360 and Vossy with The Fan. Just about everything you can imagine is sponsored, timer clock on the screen with Hisense, Friednight Footy, microphone used to do interviews, Harvey Norman replay, Victoria Bitter for moment of the week, HCF sponsor something else and Maccas are involved somewhere, it goes on. The key thing is it is not like commercial tv, just in the back ground. Why Sky cannot do something like this on a weekly basis, even a dedicated rugby league channel would help. Programs are done on repeat so you will never miss anything. All income will help produce a better spectacle.