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The Future is League

Danny Ward reveals beliefs behind London.

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I'm not quite sure why anyone would care about the size of the town that the opponents come from. Most fans don't do home and away, so why would it matter?

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On 3/20/2019 at 3:37 PM, fighting irish said:

Well they might come and watch because its first class sporting entertainment. But I agree, its worth persevering with letting people know its on. What did the fliers say? Were they collected at the gate, to gauge the potential impact of distributing them in the first place? Did the flier just advertise the game or offer an inducement, say admit two, for the price of one, with the flier? These are simple ways of measuring whether the distribution has worked. Also, the flier can be more that just an awareness raiser by inducing people to come to the ground with a reduced price offer (if in possession of the flier).

Then you can do some sums. How much did it cost, to print and distribute them? how many (new) people turned up (with the flier). Was it ''worth'' doing? Can it be repeated in new areas every weekend? etc. etc. 

Flyers have their part but surely these days promoting the club is all about tweets, likes and whatever else you can do on social media. 

 

  

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19 hours ago, headtackle said:

Flyers have their part but surely these days promoting the club is all about tweets, likes and whatever else you can do on social media. 

 

  

Yes Headtackle, of course there are other ways, the post I reacted to mentioned that the club had distributed fliers.

What I proposed was a way of gauging whether the effort was worth it. If the result produced a couple of hundred new visitors appearing at the gate with their fliers to claim their discount, then you might decide it was worth doing on a regular basis, in different boroughs (for example). But if you just distribute them with no way of knowing whether they brought new people in, its all guesswork and may be a complete waist of time, money and effort.

Even tweets, likes and whatever else have to be demonstrably worth doing or they are of no value whatsoever.

''Feedback is the breakfast of champions'' my coach used to say.

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