zorquif 332 Report post Posted March 22, 2019 I'm not quite sure why anyone would care about the size of the town that the opponents come from. Most fans don't do home and away, so why would it matter? Quote Share this post Link to post Share on other sites
headtackle 350 Report post Posted March 23, 2019 On 3/20/2019 at 3:37 PM, fighting irish said: Well they might come and watch because its first class sporting entertainment. But I agree, its worth persevering with letting people know its on. What did the fliers say? Were they collected at the gate, to gauge the potential impact of distributing them in the first place? Did the flier just advertise the game or offer an inducement, say admit two, for the price of one, with the flier? These are simple ways of measuring whether the distribution has worked. Also, the flier can be more that just an awareness raiser by inducing people to come to the ground with a reduced price offer (if in possession of the flier). Then you can do some sums. How much did it cost, to print and distribute them? how many (new) people turned up (with the flier). Was it ''worth'' doing? Can it be repeated in new areas every weekend? etc. etc. Flyers have their part but surely these days promoting the club is all about tweets, likes and whatever else you can do on social media. Quote Share this post Link to post Share on other sites
fighting irish 942 Report post Posted March 24, 2019 19 hours ago, headtackle said: Flyers have their part but surely these days promoting the club is all about tweets, likes and whatever else you can do on social media. Yes Headtackle, of course there are other ways, the post I reacted to mentioned that the club had distributed fliers. What I proposed was a way of gauging whether the effort was worth it. If the result produced a couple of hundred new visitors appearing at the gate with their fliers to claim their discount, then you might decide it was worth doing on a regular basis, in different boroughs (for example). But if you just distribute them with no way of knowing whether they brought new people in, its all guesswork and may be a complete waist of time, money and effort. Even tweets, likes and whatever else have to be demonstrably worth doing or they are of no value whatsoever. ''Feedback is the breakfast of champions'' my coach used to say. Quote Share this post Link to post Share on other sites
headtackle 350 Report post Posted March 24, 2019 Agreed - gathering and using data to its full potential is something all clubs should be investing in Quote Share this post Link to post Share on other sites
