Salford Red Devils have appointed George Harborne as the club’s new commercial director.
Harborne joins the Red Devils from sports marketing agency SPORTFIVE, while he has also held commercial positions across Premier League and Championship football clubs at Aston Villa, Derby County and West Bromwich Albion.
A statement issued by the club said: “After a lengthy process, aimed at identifying someone with the experience and drive to help develop the club’s network of relationships and greatly enhance our commercial offering across all facets of the business, Harborne was a unanimous choice of the Board.”
Following his appointment, Harborne said: “I am very excited to have taken on this opportunity at Salford Red Devils.
“From my first conversations with Paul King and Joanne Hawkins, the story and journey of Salford Red Devils in recent years was one that I wanted to be part in writing the next chapter of. The job that has been done in the last couple of years to stabilise the club has been superb and reflects the Salfordian spirit of determination and grit that runs through Salford Red Devils.
“Our aim is to now use this stable footing to take stock and both develop and deliver a robust pathway to increase our commercial revenues to support the ongoing growth and development of the club, both from an infrastructure perspective and on the pitch.
“Despite the tough times that we all currently face, I am confident that we can continue to add to strong foundations laid for long term success at the club.”
Managing director Paul King added: “We are delighted to have added George to lead the commercial team. He was identified at a very early stage as the one most likely to take us to the next level off the field and enable us to create the income streams we so desperately need to maintain our competitive edge on it.
“He comes with a proven track record in an elite sports environment and more importantly displayed a very clear understanding of the Salford project from day one of our initial conversation. He is as excited to be here as we are to have him.
“He won’t score the winning try at Wembley, but his role is every bit as important for the future of this fine club.”
In next Monday’s League Express we will preview the Salford Red Devils’ 2021 season. You can order a print copy at your local newsagent, or take out a subscription for the print or digital issue of the paper.