ST HELENS will be playing at the BrewDog Stadium next season after agreeing a ten-year commercial deal with the global craft beer brand.
BrewDog replace vape supplier Totally Wicked as principal club partner in what Saints describe as “one of the biggest commercial deals in the club’s history”.
It means new name of their 18,000-capacity home, known as Langtree Park when it opened in 2012, after nine years as the Totally Wicked Stadium – further change for Saints following the appointment of Paul Rowley as head coach.
There will also be a new bar in the south stand as part of the partnership with BrewDog, who have been the main club sponsors of London Broncos for the past two seasons.
Chairman Eamonn McManus said: “On behalf of everyone at Saints, we are absolutely delighted to welcome global brand BrewDog as a new commercial partner of the club, and to see our home ground named the BrewDog Stadium.
“This partnership is an exciting one from the outset – not only will fans be able to enjoy BrewDog’s top-quality products on matchdays, but the company has also shown a desire to work closely with the club on a range of initiatives and programmes.
“Having an international brand and business like BrewDog join Saints on a long-term agreement highlights the club’s continued commercial growth, and we are thrilled to have them on board.”
Stuart Harrison, chief sales officer at BrewDog, said: “We’re beyond excited to be joining forces with St Helens – one of the most iconic and successful rugby league clubs in the world.
“The partnership with St Helens isn’t just about getting great beer to great fans on matchday, it’s about creating brilliant experiences for fans and giving back to the St Helens community that supports the club week in, week out.
“Being a season ticket holder for the last 25 years myself, I am looking forward to the BrewDog Stadium opening its doors under a new name, creating a matchday experience that the fans of St Helens want, expect and deserve.”