Super League closing in on new title sponsor, with Betfred in the frame

Super League is on the verge of getting a new title sponsor for 2017 – with a leading bookmaker understood to have won the race to be the competition’s marquee sponsor.

First Utility, the current sponsors, will not continue beyond this year, TotalRL understands.

And that has opened the market for someone new to come in – and bookmaker Betfred are believed to be the company in question, with an announcement expected this week: potentially as early as today (Wednesday).

First Utility signed a three-year contract to sponsor the competition at the start of 2014, but with that deal now expired, the RFL have been on the lookout for new parties to come on and sponsor Super League.

The new sponsor would be the seventh different company to market itself as the title sponsor of Super League. Stones Bitter were the inaugural sponsors in 1996 for two years, before JJB Sports followed suit for two years after that.

Tetley’s Bitter took over in 2000 until 2004, before Engage became the longest-running sponsor of the competition between 2005 and 2011. Stobart were the one-year sponsor in 2012, before First Utility’s three-year deal.