We want better coverage in the written media, then we need to play our part too. When we see a story written about our game, make sure to leave a comment at the bottom that is positive and relevant. Too often I see that very few people have written comments or even worse no-one has bothered to comment. Why should sports editors make room in their pages for our game, if they cannot see any evidence that the game is popular? Also common is that remarks are directed at scoring petty points about a rival team, stating (purely for example) that Wigan are a dirty side or that the Rhinos always/never get the favour of referees decisions does not actually portray the game in a brilliant light. We have a great game, but have the worst salespeople; how many of us have ever bought a product because we perceived the salesman to be chippy and always complaining? Very few people have done that, yet we expect outsiders to take notice of our sport by proclaiming to the world that the RFL is incompetent and ruining our game!
Do you really think that the Daily Telegraph could ignore our sport in the menu headings, if every game received a hundred comments praising the spectacle and the skill and the fine match report filed by the journalist? Instead the DT articles tend to get about four comments, several of which are asking to bring back the Rugby League tab, thus confirming the irrelevance of the game to their editors and readers. Written media relies on page views- the more page views they generate the more advertising revenues they can obtain. So, when you see a good article on the game, let the publication know that you appreciate the story and then link to the page with whatever social media that you use. As fans we can choose to stay in the ghetto or decide to interact with an indifferent media till we start getting their attention.