France duly qualified for the next World Cup by defeating Jamaica in Albi, but the game had an even greater significance in terms of building a new presence on television and reaching a wider audience that has become disconnected from rugby league.
PENNING a deal with the public service broadcasters. That was the objective clearly announced by the World Cup qualification – and TV coverage – a boost for France
France duly qualified for the next World Cup by defeating Jamaica in Albi, but the game had an even greater significance in terms of building a new presence on television and reaching a wider audience that has become disconnected from rugby league.
PENNING a deal with the public service broadcasters. That was the objective clearly announced by the