BRADFORD BULLS say they are confident of selling over 3,000 season tickets by the start of the 2027 season.
But affordability and uncertainty over fixture scheduling is holding some supporters back.
The club has confirmed that more than 2,000 season tickets were sold during the early bird period, which ran from September 21 to October 31.
Adult tickets were priced at £240 for standing and £260 for seating – prices that have since risen to £300 and £320 – more expensive than the cheapest adult tickets for Leeds Rhinos (£240), Huddersfield Giants (£199), champions Wakefield Trinity (£220) and Hull FC, whose remained the most affordable at £165.
The Bulls will also head to Las Vegas for the first time to take on Leigh Leopards, alongside Magic Weekend and trips to French sides Catalans Dragons and Toulouse Olympique, with costs adding up.
There is also uncertainty over both weekly fixture scheduling and the make-up of Super League, with talks continuing over a deal between the RFL and NRL, and whether London Broncos will be promoted to a 15-team top-flight.
“We’d like to place on record our sincere thanks to every supporter who has purchased or renewed their season ticket,” the club said.
“Your continued loyalty, commitment and backing means a huge amount to us.
“We know that not every supporter was in a position to renew or purchase during the early bird window, and we’ve been listening carefully to the feedback received.”
With that in mind, the club will re-introduce flexi passes, giving supporters freedom over when they attend fixtures, which last season included six match-entries to use across the campaign, as well as a flexible payment option spreading the cost of season tickets over a number of months.
