a level playing field for all teams, you earn the right to play at the top level rather than being on the wish list of the top dog, hence clubs like Keighly would be able to gain greater attendances instead of having stay aways bcause of the lobsided way the RFL go about their business, the knock on effect is that better sponsorship deals can be done because businesses don't see the "other" RL clubs as damp squibs.
And before anybody has a go about "how do i know franchises make some people stay away" well i know at least 10 who won't come to watch fev as they can't see the point when there is no reward, i bet we all know at least one if we're honest.
If it was London, Celtic or Wigan who were flirtingwith folding the RFL would undoubtably help them financially as they have before but do you think they will plough money into Keighley, Gateshead and for that matter wakefield.