Premier Sports completes takeover of Viaplay with Championship broadcast deal still under a cloud

PREMIER SPORTS has completed the takeover of Viaplay, but a Championship broadcast deal has still not yet been confirmed. Premier Sports, which is based in Dublin, Ireland, sold the business to Swedish-based Viaplay back in July 2022 for £30 million. However, Viaplay's new strategy - announced last year - would see the company focus its broa

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